Problem No.4 Business A and Business B are both engaged in retailing but seem to take a different approach to this trade according to the information available. The information con- sists of a table of ratios, shown as Table 7.10. Table 7.10 Financial ratios for companies A and B Ratio Business A Current ratio 2:1 Quick assets (acid test) ratio 1.7:1 20 per cent Return on capital employed (ROCE) Return on owner's equity (ROE) 30 per cent Debtors collection Creditors payment 63 days 50 days Gross profit percentage Net profit percentage Inventory turnover 40 per cent 10 per cent 52 days Business B 15:1 0.7:1 per cent 17 18 per cent 21 days 45 days 15 per cent 10 per cent 25 days Required: (a) Explain briefly how each ratio is calculated. (b) Describe what this information indicates about the differences in approach between the two businesses. If one of them prides itself on personal service and one of them on competitive prices, which do you think is which, and why?

Financial Accounting: The Impact on Decision Makers
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ISBN:9781305654174
Author:Gary A. Porter, Curtis L. Norton
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Chapter13: Financial Statement Analysis
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Problem No.4
Business A and Business B are both engaged in retailing but seem to take a different
approach to this trade according to the information available. The information con-
sists of a table of ratios, shown as Table 7.10.
Table 7.10 Financial ratios for companies A and B
Ratio
Business A
2:1
1.7:1
Current ratio
Quick assets (acid test) ratio
Return on capital employed (ROCE)
Return on owner's equity (ROE)
Debtors collection
Creditors payment
Gross profit percentage
Net profit percentage
Inventory turnover
20
30 per cent
per cent
63 days
50 days
40 per cent
10 per cent
52 days
Business B
1.5:1
0.7:1
17 per cent
18 per cent
21 days
45 days
15 per cent
10 per cent
25 days
Required:
(a) Explain briefly how each ratio is calculated.
(b) Describe what this information indicates about the differences in approach
between the two businesses. If one of them prides itself on personal service and
one of them on competitive prices, which do you think is which, and why?
Transcribed Image Text:Problem No.4 Business A and Business B are both engaged in retailing but seem to take a different approach to this trade according to the information available. The information con- sists of a table of ratios, shown as Table 7.10. Table 7.10 Financial ratios for companies A and B Ratio Business A 2:1 1.7:1 Current ratio Quick assets (acid test) ratio Return on capital employed (ROCE) Return on owner's equity (ROE) Debtors collection Creditors payment Gross profit percentage Net profit percentage Inventory turnover 20 30 per cent per cent 63 days 50 days 40 per cent 10 per cent 52 days Business B 1.5:1 0.7:1 17 per cent 18 per cent 21 days 45 days 15 per cent 10 per cent 25 days Required: (a) Explain briefly how each ratio is calculated. (b) Describe what this information indicates about the differences in approach between the two businesses. If one of them prides itself on personal service and one of them on competitive prices, which do you think is which, and why?
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