Price is taken to be a "given" by an individual firm selling in a purely competitive market because Multiple Choice   the firm's demand curve is downward-sloping.   there are no good substitutes for the firm's product.   each seller supplies a negligible fraction of the total market.   product differentiation is reinforced by extensive advertising.

Managerial Economics: A Problem Solving Approach
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ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter4: Extent (how Much) Decisions
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Price is taken to be a "given" by an individual firm selling in a purely competitive market because

Multiple Choice
  •  
    the firm's demand curve is downward-sloping.
  •  
    there are no good substitutes for the firm's product.
  •  
    each seller supplies a negligible fraction of the total market.
  •  
    product differentiation is reinforced by extensive advertising.
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