Price is taken to be a "given" by an individual firm selling in a purely competitive market because Multiple Choice   the firm's demand curve is downward-sloping.   there are no good substitutes for the firm's product.   each seller supplies a negligible fraction of the total market.   product differentiation is reinforced by extensive advertising.

Microeconomics: Private and Public Choice (MindTap Course List)
16th Edition
ISBN:9781305506893
Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Chapter10: Price-searcher Markets With Low Entry Barriers
Section: Chapter Questions
Problem 17CQ
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Price is taken to be a "given" by an individual firm selling in a purely competitive market because

Multiple Choice
  •  
    the firm's demand curve is downward-sloping.
  •  
    there are no good substitutes for the firm's product.
  •  
    each seller supplies a negligible fraction of the total market.
  •  
    product differentiation is reinforced by extensive advertising.
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