Price cuts (4.2) Stores advertise price reductions to attract customers. What type of price cut is most attractive? Experiments with more than one factor allow insight into interactions between the factors. A study of the attractiveness of advertised price discounts had two factors: percent of all foods on sale (25%, 50%, 75%, or 100%) and whether the discount was stated precisely (e.g., as in "60% off") or as a range (as in "40% to 70% off"). Subjects rated the attractiveness of the sale on a scale of 1 to 7. a. List the treatments for this experiment, assuming researchers will use all combinations of the two factors. b. Describe how you would randomly assign 200 volunteer subjects to treatments. c. Explain the purpose of the random assignment in part (b). d. The figure shows the mean ratings for the eight treatments formed from the two factors. Based on these results, write a careful description of how percent on sale and precise discount versus range of discounts influence the attractiveness of a sale. Mean attractiveness score 3 25 Precise Range 50 75 Percent of goods on sale 100

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
icon
Related questions
Question
Price cuts (4.2) Stores advertise price reductions to attract customers. What type of price
cut is most attractive? Experiments with more than one factor allow insight into
interactions between the factors. A study of the attractiveness of advertised price discounts
had two factors: percent of all foods on sale (25%, 50%, 75%, or 100%) and whether the
discount was stated precisely (e.g., as in “60% off”) or as a range (as in "40% to 70%
off"). Subjects rated the attractiveness of the sale on a scale of 1 to 7.
a. List the treatments for this experiment, assuming researchers will use all combinations
of the two factors.
b. Describe how you would randomly assign 200 volunteer subjects to treatments.
c. Explain the purpose of the random assignment in part (b).
d. The figure shows the mean ratings for the eight treatments formed from the two
factors. Based on these results, write a careful description of how percent on sale and
precise discount versus range of discounts influence the attractiveness of a sale.
Mean attractiveness score
5
2
1
25
Precise
Range
50
75
Percent of goods on sale
100
Transcribed Image Text:Price cuts (4.2) Stores advertise price reductions to attract customers. What type of price cut is most attractive? Experiments with more than one factor allow insight into interactions between the factors. A study of the attractiveness of advertised price discounts had two factors: percent of all foods on sale (25%, 50%, 75%, or 100%) and whether the discount was stated precisely (e.g., as in “60% off”) or as a range (as in "40% to 70% off"). Subjects rated the attractiveness of the sale on a scale of 1 to 7. a. List the treatments for this experiment, assuming researchers will use all combinations of the two factors. b. Describe how you would randomly assign 200 volunteer subjects to treatments. c. Explain the purpose of the random assignment in part (b). d. The figure shows the mean ratings for the eight treatments formed from the two factors. Based on these results, write a careful description of how percent on sale and precise discount versus range of discounts influence the attractiveness of a sale. Mean attractiveness score 5 2 1 25 Precise Range 50 75 Percent of goods on sale 100
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
Statistics
ISBN:
9781119256830
Author:
Amos Gilat
Publisher:
John Wiley & Sons Inc
Probability and Statistics for Engineering and th…
Probability and Statistics for Engineering and th…
Statistics
ISBN:
9781305251809
Author:
Jay L. Devore
Publisher:
Cengage Learning
Statistics for The Behavioral Sciences (MindTap C…
Statistics for The Behavioral Sciences (MindTap C…
Statistics
ISBN:
9781305504912
Author:
Frederick J Gravetter, Larry B. Wallnau
Publisher:
Cengage Learning
Elementary Statistics: Picturing the World (7th E…
Elementary Statistics: Picturing the World (7th E…
Statistics
ISBN:
9780134683416
Author:
Ron Larson, Betsy Farber
Publisher:
PEARSON
The Basic Practice of Statistics
The Basic Practice of Statistics
Statistics
ISBN:
9781319042578
Author:
David S. Moore, William I. Notz, Michael A. Fligner
Publisher:
W. H. Freeman
Introduction to the Practice of Statistics
Introduction to the Practice of Statistics
Statistics
ISBN:
9781319013387
Author:
David S. Moore, George P. McCabe, Bruce A. Craig
Publisher:
W. H. Freeman