Example 3. A certain company's customers is made up of 43% women and 57% men. An aggressive marketing campaign results in an increase of women customers to 46%, according to a sample survey of 50 customers. If the company hadn't run the campaign, how likely is it that 46% of customers are women? Was the campaign worth it?

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
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Example 3. A certain company's customers is made up of 43% women and 57% men. An aggressive marketing campaign results in an increase of women customers to 46%, according to a sample survey of 50 customers. If the company hadn't run the campaign, how likely is it that 46% of customers are women? Was the campaign worth it?

 

0.46-0.43 

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