Prepare 5 important points from the article Vol 2. No. 2FEBRUARY 2021UNTOLD STORYshares the reality of labours that inspired and motivated athers to changePoultry-luck of a travel agency businessNur Azreen Mokhyi and Mohd Alzaiery AbdulKEDAI AYAM SEGARHEEZRADMEMBORONG DAN MEMBEKAL AYAM SEGAR SETIAP HARIatan penghantaran disediakan Talan 24 jam: 012AVAN HEETAKUT KEJANGAN RISAUK01Proud of new business adventure: Heezrad and Izzati (both at the centre) with their loyal employees in front of Heezrad Ayam in Salak Tinggi.The immediate and dreadful impacts ofCOVID-19 pandemic to the economyhave left many businesses struggling fortheir survival. Among others, the mostaffected businesses are those that areessentially driven by human-basedservices such as tourism agency.The poultry-selling small enterpriseoperates in Salak Tinggi, Sepang wasnot started out of nothing. It beganfrom door-to-door food deliveryservice before Heezrad was triggeredto venture into chicken retailingbusiness knowing that fresh chickensare on high demand.Although the travel agency business ismore lucrative, Heezrad and his wifeare grateful that they have theopportunities to find alternative sourceof income and learn new skills andexperiences.Ezigo Holiday Sdn. Bhd., a travelagency owned by Nik Mohd Heezrad Heezrad and his team quickly learn(Heezrad, 34) and his wife Nur IzzatiMd Zuldin (Izzati, 32) is not sparedfrom the effects of COVID-19,Heezrad Ayam is not just a short runsolution because they are planning toexpand it even further. Heezrad aimsto open a factory to support itsbusiness operation and is now waitingfortips and tricks of chicken sellingbusiness from a bunch of helpfulexperienced retailers and invested adecent amount to acquire necessarybusinessapproval.Heezrad and his wifeloanNonetheless,are still hoping their globetrottingbusiness will re-operate soon andbecome larger than ever before oncethe pandemic crisis is over.The married couple started their travelbusiness in 2014 and have employed 11workers. As the agency grows overtime, they manage to generate up tofive figures of take home pay a month.However, due to cross border travelrestriction imposition to contain thespread of COVID-19, the company hasno other options than temporarilysuspended their business operation.assets.Apart from making a living for thiscoupleimportant factor that makes them feltthrill starting their new chicken retailbusiness is because of the loyalty oftheir 11 travel agency workers whoare willing and giving full support tojoin them in the new businessadventure under Heezrad Ayam Sdn.Bhd, also known as Heezrad Ayam.small family,anotherSuch circumstance did not stopHeezrad and his wife from giving upand finding other opportunities. Withskills and passions in business alreadyin hand, they quickly shifted theirtravel agency into a new business lineby selling chicken.Now, Heezrad Ayam not only sellschicken, but also supplies food andvegetables to customers encompassingretailers, wholesalers, and canteenoperators at factories.Travel memories: Izzati (first from left) and EzigoHoliday's tourist group during their visit toMilan, Italy.4 | THE LABOUREIS-UPMCS CENTRE FOR FUTURE LABOUR MARKET STUDIES

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Prepare 5 important points from the article

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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