pre-eminent 3. A company X limited manufacturing cosmetics, which has enjoyed a position in business, has grown in size. Its business was very good till 1991. But after that, new liberalised environment has seen entry of many MNC'S in the sector. With the result the market share of X limited has declined. The company had followed a much centralised business model with Directors and divisional heads making even minor decisions. Before 1991 this business model had served the company very well as consumers had no choice. But now the company is under pressure to reform. a) What organisation structure changes should the company bring about in order to retain its market share? b) How will the changes suggested by you help the firm? Keep in mind the sector in which the company is FMCG.
pre-eminent 3. A company X limited manufacturing cosmetics, which has enjoyed a position in business, has grown in size. Its business was very good till 1991. But after that, new liberalised environment has seen entry of many MNC'S in the sector. With the result the market share of X limited has declined. The company had followed a much centralised business model with Directors and divisional heads making even minor decisions. Before 1991 this business model had served the company very well as consumers had no choice. But now the company is under pressure to reform. a) What organisation structure changes should the company bring about in order to retain its market share? b) How will the changes suggested by you help the firm? Keep in mind the sector in which the company is FMCG.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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