Podcasting, blogging, online video, and twittering are some technologies that are enabling a much broader set of content publishers and content consumers. Describe the nature of these industries and analyze the competitive situation using all six forces in figure below: 5. Bargainingpower ofcomplementors6. Bargainingpower ofsuppliersb1.aFirmrivalry4. Bargainingpower of2. Threat ofentry by newcompetitorscustomers3. Threat ofsubstituteproducts

If we talk about the first factor which is the Firm Rivalry then we can say that Podcasting and…

Answered: Podcasting, blogging, online video, and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Podcasting, blogging, online video, and twittering are some technologies that are enabling a much broader set of content publishers and content consumers. Describe the nature of these industries and analyze the competitive situation using all six forces in figure below:

5. Bargaining
power of
complementors
6. Bargaining
power of
suppliers
b
1.
a
Firm
rivalry
4. Bargaining
power of
2. Threat of
entry by new
competitors
customers
3. Threat of
substitute
products

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