Podcasting, blogging, online video, and twittering are some technologies that are enabling a much broader set of content publishers and content consumers. Describe the nature of these industries and analyze the competitive situation using all six forces in figure below:

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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  1. Podcasting, blogging, online video, and twittering are some technologies that are enabling a much broader set of content publishers and content consumers. Describe the nature of these industries and analyze the competitive situation using all six forces in figure below:
5. Bargaining
power of
complementors
6. Bargaining
power of
suppliers
b
1.
a
Firm
rivalry
4. Bargaining
power of
2. Threat of
entry by new
competitors
customers
3. Threat of
substitute
products
Transcribed Image Text:5. Bargaining power of complementors 6. Bargaining power of suppliers b 1. a Firm rivalry 4. Bargaining power of 2. Threat of entry by new competitors customers 3. Threat of substitute products
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