Plutarch understood that humans are exceptionally social creators, who always watch the people around them and emulate them. According to him people unfortunately, often develop surrounded by bad role models. However, people can be guided by providing them with better patterns to imitate. That is what Plutarch tried to do with his famous work, Parallel lives, which offered biographical sketches of some of the Greek and Roman heroes like Cicero, Caesar, Alexander the great, Pericles in order to furnish young people something to emulate.   Provide your comprehensive interpretation by using 5-7 sentences. Apply in the business ethics setup.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Plutarch understood that humans are exceptionally social creators, who always watch the people around them and emulate them. According to him people unfortunately, often develop surrounded by bad role models. However, people can be guided by providing them with better patterns to imitate. That is what Plutarch tried to do with his famous work, Parallel lives, which offered biographical sketches of some of the Greek and Roman heroes like Cicero, Caesar, Alexander the great, Pericles in order to furnish young people something to emulate.  

Provide your comprehensive interpretation by using 5-7 sentences. Apply in the business ethics setup.

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