Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
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Please provide COMPETITIVE ADVANTAGE of the said project E-C ACCESS
![1.1 THE PROPOSED PROJECT
Billions of computers and other electronic devices are connected to the internet globally.
Almost any information can be accessed, anyone can be reached via the internet, and there are a
lot more things you can do. Internet access opens doors to a wealth of information, knowledge,
and educational resources. As technology advances and time goes by, it becomes easier for
people to adopt it. As a result of people adopting it and using it for everyday use, establishing an
E-C Access Kiosk, a combination of Piso Wi-Fi, E-Loading, and Charging station, where
students of PHINMA-Araullo University could have easier access to the internet, e-load if they
prefer not to stay at the station, as well as an immediate charging station when their mobile
phones' battery runs out, will be a reasonable and good decision. We chose E-C Access as our
business name because of our business purpose, which is to provide easy access to students to
the internet, e-load, and charging station inside the university. Also, our kiosk will be the first to
operate inside PHINMA - Araullo University, Main Campus.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fc129a3c7-0b6d-43f7-b060-44204c55022b%2Ff965f55b-f4e4-4927-a1b2-4522a291c055%2Fjqmxb5p_processed.jpeg&w=3840&q=75)
Transcribed Image Text:1.1 THE PROPOSED PROJECT
Billions of computers and other electronic devices are connected to the internet globally.
Almost any information can be accessed, anyone can be reached via the internet, and there are a
lot more things you can do. Internet access opens doors to a wealth of information, knowledge,
and educational resources. As technology advances and time goes by, it becomes easier for
people to adopt it. As a result of people adopting it and using it for everyday use, establishing an
E-C Access Kiosk, a combination of Piso Wi-Fi, E-Loading, and Charging station, where
students of PHINMA-Araullo University could have easier access to the internet, e-load if they
prefer not to stay at the station, as well as an immediate charging station when their mobile
phones' battery runs out, will be a reasonable and good decision. We chose E-C Access as our
business name because of our business purpose, which is to provide easy access to students to
the internet, e-load, and charging station inside the university. Also, our kiosk will be the first to
operate inside PHINMA - Araullo University, Main Campus.
![Business Logo
Business Tagline
Proposed Location
Mission
EC ACCESS
Vision
KIOSK
"Experience the power of all-in-one connectivity."
The proposed location is at PHINMA - Araullo University, Main Campus, located at
Maharlika Highway, Brgy. Bitas, Cabanatuan City, 3100 Nueva Ecija, Philippines.
Figure 1. Business Logo
needs.
To ensure that each customer has an integrated experience with seamless access to the
internet, e-load, and charging station.
To be one of the rising and most innovative businesses in the city and in the IT industry
with a commitment to meet or exceed customers' satisfaction when it comes to technological](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fc129a3c7-0b6d-43f7-b060-44204c55022b%2Ff965f55b-f4e4-4927-a1b2-4522a291c055%2Fk3613dq_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Business Logo
Business Tagline
Proposed Location
Mission
EC ACCESS
Vision
KIOSK
"Experience the power of all-in-one connectivity."
The proposed location is at PHINMA - Araullo University, Main Campus, located at
Maharlika Highway, Brgy. Bitas, Cabanatuan City, 3100 Nueva Ecija, Philippines.
Figure 1. Business Logo
needs.
To ensure that each customer has an integrated experience with seamless access to the
internet, e-load, and charging station.
To be one of the rising and most innovative businesses in the city and in the IT industry
with a commitment to meet or exceed customers' satisfaction when it comes to technological
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