Theory Application Lab 6: Social Marketing Theory
Instruction: Physical activity is shown to be associated with a number of positive outcomes in college students, including better productivity, mental wellbeing, and better sleep quality. However, recent research indicates that since the COVID pandemic, there has been a reduction of physical activity in college students.[1] The Health and Exercise Department would like to develop, implement, and evaluate an intervention program to promote physical activity among students. Your is tasks to create a comprehensive intervention plan using the Social Marketing Theory. Create the intervention and describe below the intervention components under each step.
Important: Make sure you follow the five steps (and sub-steps) as described in the Social Marketing Theory. Don’t forget the Social Marketing Mix.
PLEASE PROVIDE AN EXPLANATION FOR HOW TO COMPLETE
- Planning
- Message and Material Development
- Pretesting
- Implementation
- Evaluation
Step by step
Solved in 3 steps
