Please explain the purpose,  how it works, and strengths of shared value.

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Please explain the purpose,  how it works, and strengths of shared value.

 

Some critics have contended that CSV is essentially
the same as corporate social responsibility
(CSR). 3 But Porter and Kramer maintain that CSR
is a different concept. For example, CSR is often
perceived primarily as a cost center, while CSV is
focused on new business opportunities
that create new markets, improve
profitability, and strengthen
competitive positioning. CSR is
about responsibility; CSV is about
creating value.
HOW IT WORKS:
There are three distinct ways in which a
company can create shared value:
1. Reconceive value and markets: meeting
societal needs through products
and serving unserved or
underserved customers.
2. Redefine productivity in
the value chain: utilizing
resources, energy,
suppliers, logistics, and
employees differently.
3. Improve the local
and regional business
environment: improving
skills, supplier base, regulatory
environment, and supporting
institutions that affect the business;
strengthening the cluster on which the
company depends.
Strengths: CSV connects
strategy and social goals. It
sounds like an appealing way to
achieve societal goals that helps
it get adopted and may improve
its chances for success. Corporations
see societal issues as opportunities to
improve economic performance rather than as
disconnected external threats.9
Transcribed Image Text:Some critics have contended that CSV is essentially the same as corporate social responsibility (CSR). 3 But Porter and Kramer maintain that CSR is a different concept. For example, CSR is often perceived primarily as a cost center, while CSV is focused on new business opportunities that create new markets, improve profitability, and strengthen competitive positioning. CSR is about responsibility; CSV is about creating value. HOW IT WORKS: There are three distinct ways in which a company can create shared value: 1. Reconceive value and markets: meeting societal needs through products and serving unserved or underserved customers. 2. Redefine productivity in the value chain: utilizing resources, energy, suppliers, logistics, and employees differently. 3. Improve the local and regional business environment: improving skills, supplier base, regulatory environment, and supporting institutions that affect the business; strengthening the cluster on which the company depends. Strengths: CSV connects strategy and social goals. It sounds like an appealing way to achieve societal goals that helps it get adopted and may improve its chances for success. Corporations see societal issues as opportunities to improve economic performance rather than as disconnected external threats.9
Limitations: CSV requires a change in
mind-set from focusing primarily on profits
to a higher level of thinking about meeting
societal needs and being sustainable. There
will always be tension within a business
between its economic and social goals.
Often, when the choice presents itself,
leaders will choose the economic goals (i.e.,
higher profits).
Role of the management accountant:
Management accountants can identify
parts of the organization's value chain that
may have opportunities for creating shared
value, such as clustering the company's
and suppliers' operations near each other.
Management accountants can play a vital role
in CSV especially in the area of measuring
shared value.10 .
Transcribed Image Text:Limitations: CSV requires a change in mind-set from focusing primarily on profits to a higher level of thinking about meeting societal needs and being sustainable. There will always be tension within a business between its economic and social goals. Often, when the choice presents itself, leaders will choose the economic goals (i.e., higher profits). Role of the management accountant: Management accountants can identify parts of the organization's value chain that may have opportunities for creating shared value, such as clustering the company's and suppliers' operations near each other. Management accountants can play a vital role in CSV especially in the area of measuring shared value.10 .
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