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Please explain the photo attached Topic: SWOT analysis of Starbucks

Please explain the photo attached Topic: SWOT analysis of Starbucks

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please explain the photo attached Topic: SWOT analysis of Starbucks
OPPORTUNITIES O • Expansion in lunch and dinner service • Launch of mobile ordering app which will help in increasing its customer exposure • Expansion of service by including other beverages like beer and wine DD
Transcribed Image Text:OPPORTUNITIES O • Expansion in lunch and dinner service • Launch of mobile ordering app which will help in increasing its customer exposure • Expansion of service by including other beverages like beer and wine DD
THREATS Contestants expanding their menu and revenues Easily imitable products Very low market entry barriers * Mus
Transcribed Image Text:THREATS Contestants expanding their menu and revenues Easily imitable products Very low market entry barriers * Mus
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