Please create SWOT AnalysisNote: details in the photo attached Brief Description of the ProjectWe produce much waste which harm the environment and the planet that we live in, and we allknow that the consequences of these is not good. Plastics and packaging have a huge contributionin waste that we have in our country, such as the uses of plastic wraps, bubble wraps, and differentpackaging, and that increases too when the online shopping exist, as most sellers used plasticpackaging excessively.Zest-o is also an example of these packaging, but unlike the other packaging, Zest-o is a durableone and cannot break easily, making it perfect for recycling, so we have come up in making bagswhich are made of this Zest-o packaging, with the goal of helping in lessening the waste, as wellas making use of things that can still be used, to avoid excessive use of plastics. This project has avery sincere and direct goal of helping the environment and to lessen the waste, as these wastesalso blocking the ways of water when raining, causing floods. And the chemicals of plastics arenot also healthy for the environment.We believe that the effort on making a change should start now before it's too late. We made thisproject to also make our customers access budget-friendly and environmentally-friendly bags,aside from that we are making these bags with creativity and passion, and every purchase of bagwill help not only the environment, but also the laborers that we have. Management of the ProjectVision:"To be the most preferred and well-known seller of recycled bags for the next 10 years"Goal:Mission:"Our mission is to champion sustainability and contribute to a cleaner, greener planet. We arededicated to transforming plastic waste into stylish and functional bags that not only providepractical solutions for everyday needs but also help protect the environment. Our commitmentlies in promoting the responsible use of resources, reducing plastic pollution, and inspiringpositive change"●●●●Objectives:●CHAPTER 2●MANAGEMENT ASPECTS●To be a known existing brand that sell recycled bags made from plastic packagingTo increase brand awarenessTo create customer retention and loyaltyTo be recognized as brand that promotes environmentally-friendly selling of items, whichwill reflect to our good brandingTo be the most preferred brand when it comes to environmentally-friendly bagsTo earn customer trust and preferenceHighlight products and information in marketing collateralsCreate promotional and advertising campaigns to increase brand awarenessProvide high-quality and durable bags for customersTrain employees to create and produce high-quality and stylish bagsHost and join environmental efforts, while promoting the brand's offering at the sametimeCreate good and strong relationship with customers, such as after-purchasecommunication and warranty

The Zest-o Recycled Bags Project endeavors to tackle the pervasive issue of plastic waste by…

Answered: Please create SWOT Analysis Note:…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please create SWOT Analysis Note: details in the photo attached

Brief Description of the Project
We produce much waste which harm the environment and the planet that we live in, and we all
know that the consequences of these is not good. Plastics and packaging have a huge contribution
in waste that we have in our country, such as the uses of plastic wraps, bubble wraps, and different
packaging, and that increases too when the online shopping exist, as most sellers used plastic
packaging excessively.
Zest-o is also an example of these packaging, but unlike the other packaging, Zest-o is a durable
one and cannot break easily, making it perfect for recycling, so we have come up in making bags
which are made of this Zest-o packaging, with the goal of helping in lessening the waste, as well
as making use of things that can still be used, to avoid excessive use of plastics. This project has a
very sincere and direct goal of helping the environment and to lessen the waste, as these wastes
also blocking the ways of water when raining, causing floods. And the chemicals of plastics are
not also healthy for the environment.
We believe that the effort on making a change should start now before it's too late. We made this
project to also make our customers access budget-friendly and environmentally-friendly bags,
aside from that we are making these bags with creativity and passion, and every purchase of bag
will help not only the environment, but also the laborers that we have.

Transcribed Image Text:Management of the Project Vision: "To be the most preferred and well-known seller of recycled bags for the next 10 years" Goal: Mission: "Our mission is to champion sustainability and contribute to a cleaner, greener planet. We are dedicated to transforming plastic waste into stylish and functional bags that not only provide practical solutions for everyday needs but also help protect the environment. Our commitment lies in promoting the responsible use of resources, reducing plastic pollution, and inspiring positive change" ● ● ● ● Objectives: ● CHAPTER 2 ● MANAGEMENT ASPECTS ● To be a known existing brand that sell recycled bags made from plastic packaging To increase brand awareness To create customer retention and loyalty To be recognized as brand that promotes environmentally-friendly selling of items, which will reflect to our good branding To be the most preferred brand when it comes to environmentally-friendly bags To earn customer trust and preference Highlight products and information in marketing collaterals Create promotional and advertising campaigns to increase brand awareness Provide high-quality and durable bags for customers Train employees to create and produce high-quality and stylish bags Host and join environmental efforts, while promoting the brand's offering at the same time Create good and strong relationship with customers, such as after-purchase communication and warranty

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