Please choose the correct answer from the options mentioned: 1) Rogers High Speed Internet department wants to advise customers of a systems update. They asked their internal communications department to send a colourful post card insert in this month's bills about the change. The internal communications team came up with a picture of teenagers with all of their connected devices piled in their hands. The teenagers looked to be in a panic, and the caption said "HELP ME". The other side of the post card detailed the down times. The picture of the distressed teenagers represents which component of the communications process? a) Receiver b) Sender c) Media d) Encoded message 2) Anti-smoking campaigns often use horrific pictures and information regarding the danger of smoking. Which appeal are those ads using? a) Moral appeal b) Emotional appeal c) Media appeal d) Rational appeal 3) A fast-food restaurant sets up stalls in a shopping mall that provide information on the latest offers in the restaurant. They also inform interested customers of the discounts the restaurant is offering. Which of the following best describes the communications initiative of the fast-food restaurant? a) cause-related marketing b) kiosks c) Event sponsorship d) catalogues
Please choose the correct answer from the options mentioned:
1) Rogers High Speed Internet department wants to advise customers of a systems update. They asked their internal communications department to send a colourful post card insert in this month's bills about the change. The internal communications team came up with a picture of teenagers with all of their connected devices piled in their hands. The teenagers looked to be in a panic, and the caption said "HELP ME". The other side of the post card detailed the down times. The picture of the distressed teenagers represents which component of the communications process?
a) Receiver
b) Sender
c) Media
d) Encoded message
2) Anti-smoking campaigns often use horrific pictures and information regarding the danger of smoking. Which appeal are those ads using?
a) Moral appeal
b) Emotional appeal
c) Media appeal
d) Rational appeal
3) A fast-food restaurant sets up stalls in a shopping mall that provide information on the latest offers in the restaurant. They also inform interested customers of the discounts the restaurant is offering. Which of the following best describes the communications initiative of the fast-food restaurant?
a) cause-related marketing
b) kiosks
c) Event sponsorship
d) catalogues
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