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- Define value chain and classification of costs for “Payment to business magazine for running Dell advertisements.”Introduction to Marketing Complete the following: Choose 1 consumer product brand to be your “client†You may choose any consumer brand or select a brand from this list http://wwwbestglobalbrandscom/previous-years/2013 Review your client’s brand by researching its Web site and other supplemental resources, such as this directory to learn everything you can about the company, its customers, the management team, and anything else that will help you understand its brand http://wwwhooverscom/ You are the chief marketing consultant for your company’s brand Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company’s brand is to its current and potential customers in the marketplace and market space One of the first steps of the marketing plan is to understand the business goals of the project The job of the marketer is…eBook Show Me How Question Content Area Measure Maps Rizzo Goal Inc. produces and sells hockey equipment, often custom made for online orders. The company has the following performance metrics on its balanced scorecard: days from ordered to delivered, number of shipping errors, customer retention rate, and market share. A measure map illustrates that the days from ordered to delivered and the number of shipping errors are both expected to directly affect the customer retention rate, which affects market share. Additional internal analysis finds that: Every shipping error over 2 shipping errors per month reduces the customer retention rate by 1.5%. On average, each day above 2 days from ordered to delivered yields a reduction in the customer retention rate of 1%. Each day before 2 days from order to delivery yields an increase in the customer retention rate of 1%, on average. Rizzo Goal Inc.’s current customer retention rate is 60%. The company estimates that for every 1%…
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