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- Introduction to Marketing Complete the following: Choose 1 consumer product brand to be your “client†You may choose any consumer brand or select a brand from this list http://wwwbestglobalbrandscom/previous-years/2013 Review your client’s brand by researching its Web site and other supplemental resources, such as this directory to learn everything you can about the company, its customers, the management team, and anything else that will help you understand its brand http://wwwhooverscom/ You are the chief marketing consultant for your company’s brand Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company’s brand is to its current and potential customers in the marketplace and market space One of the first steps of the marketing plan is to understand the business goals of the project The job of the marketer is…Subject - account Please help me. Thankyou.V5.
- Strategy The table below contains the names of six companies. Required: For each company, categorize its strategy as being focused on customer intimacy, operational excellence, or product leadership, if you wish to improve your understanding of each company’s customer value proposition before completing the exercise, review its most recent annual report. To obtain electronic access to this information, perform an Internet search on each company’s name followed by the words “annual report.”Q.Is there a cause-and-effect linkage between improvements in the measures in the internal-businessprocess perspective and the measure in the customer perspective? That is, would you add other measures to the internal-business-process perspective or the customer perspective? Why or why not? Explain briefly.Compare Target's annual report with Sephora, What have you learned about this company in comparison with Target and is there anything about this company that surprises you?
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