Philippines You're the manager of global opportunities for a U.S. manufacturer that is considering expanding sales into Asia. Your market research the market potential in Malaysia, the Philippines, and Singapore as described in the following table: Malaysia Probability Units Philippines Probability Units Singapore Probability Units Big Success Level 0.3 1,100,000 0.3 1,300,000 Mediocre Failure 0.2 352,000 0.3 650,000 0.7 0.1 600,000 360,000 0.5 0 0.4 0 0.2 0 The product sells for $20, and each unit has a constant marginal cost of $16. Assume that the (fixed) cost of entering the market (regardle market you select) is $500,000.

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Philippines
You're the manager of global opportunities for a U.S. manufacturer that is considering expanding sales into Asia. Your market research has identified
the market potential in Malaysia, the Philippines, and Singapore as described in the following table:
Malaysia
Probability
Units
Philippines
Probability
Units
Singapore
Probability
Units
Big
Success Level
0.3
1,100,000
0.3
1,300,000
Mediocre Failure
0.2
352,000
0.3
650,000
0.1
0.7
600,000 360,000
0.5
0
0.4
0
0.2
0
The product sells for $20, and each unit has a constant marginal cost of $16. Assume that the (fixed) cost of entering the market (regardless of which
market you select) is $500,000.
Transcribed Image Text:Philippines You're the manager of global opportunities for a U.S. manufacturer that is considering expanding sales into Asia. Your market research has identified the market potential in Malaysia, the Philippines, and Singapore as described in the following table: Malaysia Probability Units Philippines Probability Units Singapore Probability Units Big Success Level 0.3 1,100,000 0.3 1,300,000 Mediocre Failure 0.2 352,000 0.3 650,000 0.1 0.7 600,000 360,000 0.5 0 0.4 0 0.2 0 The product sells for $20, and each unit has a constant marginal cost of $16. Assume that the (fixed) cost of entering the market (regardless of which market you select) is $500,000.
The product sells for $20, and each unit has a constant marginal cost of $16. Assume that the (fixed) cost of entering the market (regardless of which
market you select) is $500,000.
In the following table, enter the expected number of units sold, and the expected profit, from entering each market.
Market Expected Number of Units Sold
Expected Profit
Malaysia
Philippines
Singapore
$
$
$
If you were to enter one of the previously described markets, which one would you enter in order to earn the highest expected profit?
Malaysia
O Singapore
O Philippines
Transcribed Image Text:The product sells for $20, and each unit has a constant marginal cost of $16. Assume that the (fixed) cost of entering the market (regardless of which market you select) is $500,000. In the following table, enter the expected number of units sold, and the expected profit, from entering each market. Market Expected Number of Units Sold Expected Profit Malaysia Philippines Singapore $ $ $ If you were to enter one of the previously described markets, which one would you enter in order to earn the highest expected profit? Malaysia O Singapore O Philippines
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