Philippines You're the manager of global opportunities for a U.S. manufacturer that is considering expanding sales into Asia. Your market research has identified the market potential in Malaysia, the Philippines, and Singapore as described in the following table: Malaysia Probability Units Philippines Probability Units Singapore Probability Units Big 0.3 O Philippines O Singapore Success Level Mediocre O Malaysia 1,300,000 0.7 1,100,000 0.3 650,000 0.1 352,000 0.5 0.3 600,000 360,000 Failure 0.4 0 0.2 0 0.2 0 The product sells for $30, and each unit has a constant marginal cost of $24. Assume that the (fixed) cost of entering the market (regardless of which market you select) is $750,000. In the following table, enter the expected number of units sold, and the expected profit, from entering each market. Market Expected Number of Units Sold Expected Profit Malaysia Philippines Singapore 4 S S S If you were to enter one of the previously described markets, which one would you enter in order to earn the highest expected profit?

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
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Chapter1: Making Economics Decisions
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190
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1. Individual Problems 17-1
Philippines
You're the manager of global opportunities for a U.S. manufacturer that is considering expanding sales into Asia. Your market research has identified
the market potential in Malaysia, the Philippines, and Singapore as described in the following table:
Malaysia
Probability
Units
Philippines
Probability
Units
Singapore
Probability
Units
Big
0.3
1,300,000
O Philippines
O Singapore
O Malaysia
Success Level
0.7
1,100,000
0.5
600,000
Mediocre
0.3
650,000
0.1
352,000
0.3
360,000
Failure
0.4
0
0.2
0
0.2
0
The product sells for $30, and each unit has a constant marginal cost of $24. Assume that the (fixed) cost of entering the market (regardless of which
market you select) is $750,000.
In the following table, enter the expected number of units sold, and the expected profit, from entering each market.
Market Expected Number of Units Sold
Expected Profit
Malaysia
Philippines
Singapore
$
$
If you were to enter one of the previously described markets, which one would you enter in order to earn the highest expected profit?
Transcribed Image Text:190 ↑ 1. Individual Problems 17-1 Philippines You're the manager of global opportunities for a U.S. manufacturer that is considering expanding sales into Asia. Your market research has identified the market potential in Malaysia, the Philippines, and Singapore as described in the following table: Malaysia Probability Units Philippines Probability Units Singapore Probability Units Big 0.3 1,300,000 O Philippines O Singapore O Malaysia Success Level 0.7 1,100,000 0.5 600,000 Mediocre 0.3 650,000 0.1 352,000 0.3 360,000 Failure 0.4 0 0.2 0 0.2 0 The product sells for $30, and each unit has a constant marginal cost of $24. Assume that the (fixed) cost of entering the market (regardless of which market you select) is $750,000. In the following table, enter the expected number of units sold, and the expected profit, from entering each market. Market Expected Number of Units Sold Expected Profit Malaysia Philippines Singapore $ $ If you were to enter one of the previously described markets, which one would you enter in order to earn the highest expected profit?
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