“People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what is this sentence means?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
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“People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what is this sentence means?

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