Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What business strategies are being pursued by the hotels to overcome, operational, market, economic or any other risks?
Expert Solution
Step 1
Talking about the hotel industry then, hotel Industry is badly hit by the pandemic and resulting in huge losses for Hoteliers. Business uses different strategies in order to overcome from the problems being faced by them.
Talking about the operational market then, operational risk are the risk which are there when the business Operate. It will be reduced and minimised by constant auditing and proper safety concerns will be solved. Most of the customers do not want to stay at hotels as they believe that staying at hotel is not safe.
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