or Dripolator to use when focusing on the customer pe percent increase in contribution margin e in customers in the southeast region of employees being trained in grading coffee beans of packaging defects

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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**Educational Resource Transcription**

**Question 11.36:**
Dripolator purchases raw coffee beans and then roasts, packages, and sells them. The company is focusing on freshness and quality, as well as on expanding its markets. Which measure would be most appropriate for Dripolator to use when focusing on the customer perspective of the balanced scorecard?

**Options:**
A. Annual percent increase in contribution margin

B. Increase in customers in the southeast region

C. Number of employees being trained in grading coffee beans

D. Number of packaging defects
Transcribed Image Text:**Educational Resource Transcription** **Question 11.36:** Dripolator purchases raw coffee beans and then roasts, packages, and sells them. The company is focusing on freshness and quality, as well as on expanding its markets. Which measure would be most appropriate for Dripolator to use when focusing on the customer perspective of the balanced scorecard? **Options:** A. Annual percent increase in contribution margin B. Increase in customers in the southeast region C. Number of employees being trained in grading coffee beans D. Number of packaging defects
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