pl answer all the three A small bath tissue manufacturer is considering two sales promotions: a 50%OFF coupon promotion or a reusable container (premium) promotion. If the manufacturer uses a coupon promotion,1,500,000 coupons are to be distributed with the expectation of a 5% redemption rate. The costs of printing anddistributing the coupons is $100,000. The other option is to offer a FREE canister (premium) for every purchase. Thepremium being considered costs $0.50 per unit. There are no other costs associated with running the canisterpromotion. Historical records show that coupon promotions typically double the product's average monthly saleswhile a premium promotion increases sales by only 50%. Neither promotions affect the next month sales. On anaverage month, the product being considered for sales promotion sells 100,000 units at its regular price of $10.00,and its unit contribution at full price is $6.00. Based on contributions after sales promotions, which salespromotions should the manufacturer use?Select one:O a. The manufacturer should use the coupon promotion.b. The manufacturer should use the premium promotion.c. The manufacturer should not use either sales promotion.d. The manufacturer can use either the coupon or the premium promotion.If a product's variable cost equals $2.00 and its selling price equals $5.00, then its unit contribution equals:Select one:O a. $2.50b. $3.00c. $5.00O d. $2.00 By offering a sales promotion, Brand X can expect incremental sales from any of the following individuals EXCEPT?Select one:O a. Dee, a current Brand X user who continues to buy the same amount.O b. Jen, a Brand X user who tends to purchase and consume more of the product.c. Jamie, who is unaware of Brand X or the product category and is now purchasing Brand X.d. Brad, a competing brand user who tends to switch over to whatever brand is offering sales promotions.Clear my choice

In this problem we will compare two options . The oprion which…

Answered: OFF coupon pr 500,000 coup istributing…

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OFF coupon pr 500,000 coup istributing the remium being

Essentials of Business Analytics (MindTap Course List)

2nd Edition

ISBN:9781305627734

Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Chapter13: Nonlinear Optimization Models

Section: Chapter Questions

Problem 5P: Jims Camera shop sells two high-end cameras, the Sky Eagle and Horizon. The demand for these two...

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pllowing: consist of retailers and wholesalers who purchase products for resale to others. If the demand for a product changes very little even if its price changes, 1. commercial market then this product is said to exhibit 2. trade industries By applying. concepts to groups of business customers, 3. market segmentation marketers can develop a strategy that best suits the needs of particular 4. inelastic demand customers. The consists of Individuals and firms that acquire products used to support the production of other products
Which of the following are reasonable ways to deal with excess supply? (select ALL correct answers) reduce prices increase advertising use all available capacity to make the product with the highest CM per unit of capacity find special orders at a discounted price "fire" small customers
Please put the 8 steps of the relationship sales model in order. Dealing with Resistance: Finding a way to overcome any objections Prospecting: Finding people to sell to Pre-approach: Learning about the prospect before meeting them. Needs Discovery: Learning their main buying motivators Follow-up and after sale service: Using techniques so they buy from you again Presentation: Matching the benefits of the product or service with their main buying motivator Closing: Asking them to buy Approach: Making a positive first impression > > >
- A seller in a perfectly competitive market can increase his profit in the short run by: (a) Increasing his selling price above the market price (b) Decreasing his selling price so he sells more output (©) Conducting an effective advertising campaign for his product (d) None of the above
Directions: For each situation, select one option you think will help increase profit. Put the letter of your choice in the blank. Below each answer, write your rationale. When you have finished, ask your instructor for a copy of the answer guide to verify your responses. A. Avoid extra payroll expenses. B. Get the best rates on advertising. C. Change the product you provide. D. Use resources wisely. E. Beat the competition. F. Get the best rates on supplier purchases. G. Eliminate some free services. H. Increase worker e iciency. _1. A shop that sells fine glassware offers gift wrapping at no extra cost. Rationale: 2. Two stores sell the same video game at the same price. Rationale: 3. There are 12 places to buy the yarn needed for a knitting factory. Rationale: 4. Employees at a printing company do not have a system for completing their tasks quickly and accurately. Rationale: 5. At a sign-making company, the extra metal is discarded. Rationale:
Jims Camera shop sells two high-end cameras, the Sky Eagle and Horizon. The demand for these two cameras are as follows: Ds = demand for the Sky Eagle, Ps is the selling price of the Sky Eagle, DH is the demand for the Horizon, and PH is the selling price of the Horizon. DS=2220.60Ps+0.35PHDH270+0.10Ps0.64PH The store wishes to determine the selling price that maximizes revenue for these two products. Develop the revenue function for these two models, and find the prices that maximize revenue.
The Camera Shop sells two popular models of digital SLR cameras (Camera A Price: 230, Camera B Price: 310). The sales of these products are not independent of each other, but rather if the price of one increase, the sales of the other will increase. In economics, these two camera models are called substitutable products. The store wishes to establish a pricing policy to maximize revenue from these products. A study of price and sales data shows the following relationships between the quantity sold (N) and prices (P) of each model: NA = 192 - 0.5PA + 0.25PB NB = 305 + 0.08PA - 0.6PB Construct a model for the total revenue and implement it on a spreadsheet. Develop a two-way data table to estimate the optimal prices for each product in order to maximize the total revenue. Vary each price from $250 to $500 in increments of $10. Max profit occurs at Camera A price of $ . Max profit occurs at Camera B price of $ .
Based on Dobson and Kalish (1988). Chandler Enterprises produces two competing products, A and B. The company wants to sell these products to two groups of customers. The values each customer places on a unit of A and B are shown in the file P04_123.xlsx. Each customer will buy either product A or product B, but not both. A customer is willing to buy product A if she believes that the premium of product A is greater than or equal to the premium of product B and premium of product A is greater than or equal to 0. Here, the “premium” of a product is its value minus its price. Similarly, a customer is willing to buy B if she believes the premium of product B is greater than or equal to the premium of product A and the premium of product B is greater than or equal to 0. Group 1 has 1000 members, and group 2 has 1500 members. Chandler wants to set prices for each product to ensure that group 1 members purchase product A and group 2 members purchase product B. Determine how Chandler can…
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Which of these is a characteristic of the growth stage of the product life cycle? Multiple Choice Advertising emphasis switches to primary demand. The proportion of repeat purchasers to initial purchasers grows. The number of distribution outlets shrinks due to growing inefficiencies. Profit margins increase as sales increase. Product features remain consistent to maximize profits.
Phillips Inc. produces two distinct products, A and B. The products do not compete with each other in the marketplace; that is, neither cost, price, nor demand for one product will impact the demand for the other. Phillips’ analysts have collected data on the effects of advertising on profits. These data suggest that, although higher advertising correlates with higher profits, the marginal increase in profits diminishes at higher advertising levels, particularly for product B. Analysts have estimated the following functions: where XA and XB are the advertising amount allocated to products A and B, respectively, in thousands of dollars, profit is in millions of dollars, and LN is the natural logarithm function. The advertising budget is $500,000, and management has dictated that at least $50,000 must be allocated to each of the two products. (Hint: To compute a natural logarithm for the value X in Excel, use the formula = LN(X). For Solver to find an answer, you also need to start with decision variable values greater than 0 in this problem.) Build an optimization model that will prescribe how Phillips should allocate its marketing budget to maximize profit. Solve the model you constructed in part (a) using Excel Solver.
Part 1: Use the Value per Products Description bar chart.1. Which product has the highest profit value?2. What is the profit value for the product with the highest profit value?3. Do any of the products have a negative profit value (the company is losing money on them)?4. If there are products with a negative profit value, which products are those?5. Do you think the company should keep selling the “Shirt Girls (pink)” product? Why or whynot?