of the following ce of the market Choice Marketing must c

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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om/qa/wait/40583814/
Question:
Which of the following statements most accurately reflects the
essence of the marketing discipline as we currently understand it?
Multiple Choice
Marketing must design the 4 P's with effectiveness and efficiency
pursuant to objectives.
In creating customer needs and wants, ensuring profitability is our focal
concern.
000ln meeting customer needs and wants, we try to build long-term
relationships that have benefits for everyone.
It's entirely about creating needs and wants.
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Transcribed Image Text:om/qa/wait/40583814/ Question: Which of the following statements most accurately reflects the essence of the marketing discipline as we currently understand it? Multiple Choice Marketing must design the 4 P's with effectiveness and efficiency pursuant to objectives. In creating customer needs and wants, ensuring profitability is our focal concern. 000ln meeting customer needs and wants, we try to build long-term relationships that have benefits for everyone. It's entirely about creating needs and wants. Download Attachments O 122969522-4040151.jpeg Skip Question· Show Comment· Report Issue
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