obacco companies have actively attempted to remake their public image by launching a youth smoking prevention dvertisement campaign. Melanie Wakefield (a professor of applied psychology and researcher at the Center for Behavioral Research in Cancer in Victoria, Australia) and her colleagues conducted a study to assess the relation etween exposure to tobacco companies' youth smoking prevention advertising and youth smoking-related beliefs, ntentions, and behaviors. ou use Professor Wakefield's research to design an experiment with two groups of middle school students from 'ietnam. You show the tobacco company's youth smoking prevention ads to one of the groups of students every da or a week at the beginning of their math class. After the week, you assess the groups on the degree to which the tudents approve/disapprove of teens smoking, using a 5-point Likert scale. You do not have a prediction about the ffect of the ads, as they are supposed to prevent smoking, but Professor Wakefield's findings suggested the ads night have the opposite effect if they have any effect at all. here are 225 students in each group. The first group, who saw the ads, scored an average of 3.1 with a sample tandard deviation of 1.5 on the 5-point Likert scale. The second group, who did not see the ads, scored an average f 2.8 with a sample standard deviation of 1.6 on the 5-point Likert scale. ou find that the estimated standard error of the difference in means is 0.1462, the estimated Cohen's d is the t statistic is 2.05, and the r2 is Ising Cohen's d and Cohen's criteria for evaluating Cohen's d, this is a riteria for evaluating r2, this is a effect size. Using r2 and Cohen effect size. Hint: There is some subjectivity when applying verbal labels to numerical values. If the Cohen's d or r2 value falls etween two categories, acknowledge both categories-for example, small to medium if it is between small and nedium.

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Tobacco companies have actively attempted to remake their public image by launching a youth smoking prevention
advertisement campaign. Melanie Wakefield (a professor of applied psychology and researcher at the Center for
Behavioral Research in Cancer in Victoria, Australia) and her colleagues conducted a study to assess the relation
between exposure to tobacco companies' youth smoking prevention advertising and youth smoking-related beliefs,
intentions, and behaviors.
You use Professor Wakefield's research to design an experiment with two groups of middle school students from
Vietnam. You show the tobacco company's youth smoking prevention ads to one of the groups of students every day
for a week at the beginning of their math class. After the week, you assess the groups on the degree to which the
students approve/disapprove of teens smoking, using a 5-point Likert scale. You do not have a prediction about the
effect of the ads, as they are supposed to prevent smoking, but Professor Wakefield's findings suggested the ads
might have the opposite effect if they have any effect at all.
There are 225 students in each group. The first group, who saw the ads, scored an average of 3.1 with a sample
standard deviation of 1.5 on the 5-point Likert scale. The second group, who did not see the ads, scored an average
of 2.8 with a sample standard deviation of 1.6 on the 5-point Likert scale.
You find that the estimated standard error of the difference in means is 0.1462, the estimated Cohen's d is
the t statistic is 2.05, and the r2 is
Using Cohen's d and Cohen's criteria for evaluating Cohen's d, this is a
effect size. Using r2 and Cohen's
criteria for evaluating r2, this is a
effect size.
Hint: There is some subjectivity when applying verbal labels to numerical values. If the Cohen's d or r2 value falls
between two categories, acknowledge both categories-for example, small to medium if it is between small and
medium.
Transcribed Image Text:Tobacco companies have actively attempted to remake their public image by launching a youth smoking prevention advertisement campaign. Melanie Wakefield (a professor of applied psychology and researcher at the Center for Behavioral Research in Cancer in Victoria, Australia) and her colleagues conducted a study to assess the relation between exposure to tobacco companies' youth smoking prevention advertising and youth smoking-related beliefs, intentions, and behaviors. You use Professor Wakefield's research to design an experiment with two groups of middle school students from Vietnam. You show the tobacco company's youth smoking prevention ads to one of the groups of students every day for a week at the beginning of their math class. After the week, you assess the groups on the degree to which the students approve/disapprove of teens smoking, using a 5-point Likert scale. You do not have a prediction about the effect of the ads, as they are supposed to prevent smoking, but Professor Wakefield's findings suggested the ads might have the opposite effect if they have any effect at all. There are 225 students in each group. The first group, who saw the ads, scored an average of 3.1 with a sample standard deviation of 1.5 on the 5-point Likert scale. The second group, who did not see the ads, scored an average of 2.8 with a sample standard deviation of 1.6 on the 5-point Likert scale. You find that the estimated standard error of the difference in means is 0.1462, the estimated Cohen's d is the t statistic is 2.05, and the r2 is Using Cohen's d and Cohen's criteria for evaluating Cohen's d, this is a effect size. Using r2 and Cohen's criteria for evaluating r2, this is a effect size. Hint: There is some subjectivity when applying verbal labels to numerical values. If the Cohen's d or r2 value falls between two categories, acknowledge both categories-for example, small to medium if it is between small and medium.
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