O Macmillan Learning Suppose that a small-town theater has six potential customers and is looking to implement price discrimination depending on when customers want to attend. Suppose the marginal cost of serving an additional customer is $1.50. The data provide information about the time of attendance and willingness to pay for a ticket. Customer Maximum willingness to pay Time of attendance Brandon $2 matinee Tyler $30 evening Austin $15 evening Alexis $6 matinee Ashley $20 evening Emily $14 matinee What should the theater charge for evening tickets? What should the theater charge for matinee tickets? $
O Macmillan Learning Suppose that a small-town theater has six potential customers and is looking to implement price discrimination depending on when customers want to attend. Suppose the marginal cost of serving an additional customer is $1.50. The data provide information about the time of attendance and willingness to pay for a ticket. Customer Maximum willingness to pay Time of attendance Brandon $2 matinee Tyler $30 evening Austin $15 evening Alexis $6 matinee Ashley $20 evening Emily $14 matinee What should the theater charge for evening tickets? What should the theater charge for matinee tickets? $
Chapter1: Making Economics Decisions
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
Transcribed Image Text:O Macmillan Learning
Suppose that a small-town theater has six potential customers and is
looking to implement price discrimination depending on when
customers want to attend. Suppose the marginal cost of serving an
additional customer is $1.50. The data provide information about the
time of attendance and willingness to pay for a ticket.
Customer
Maximum willingness
to pay
Time of
attendance
Brandon
$2
matinee
Tyler
$30
evening
Austin
$15
evening
Alexis
$6
matinee
Ashley
$20
evening
Emily
$14
matinee
What should the theater charge for evening tickets?
What should the theater charge for matinee tickets?
$
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