Now, yes, it is early in the class and these topics are still new. Nonetheless, here a chance to dive right into the material. Given the context above and the profile reported in the infographic below, please identify a key challenge that you believe routinely face managers at Nestlé, Toyota, Johnson & Johnson, and the many others with similar geographic, country-based profiles. Then, please explain how one would, through innovative, insightful global management, convert that challenge into an opportunity.
Context
Nestlé has operations in 190 countries, relies on 413 factories in 85 countries, manages more than 2,000 brands, and has 308,000 employees.
Likewise, the 340,000 employees of Toyota make vehicles in 67 factories spanning 29 countries and then sell them in more than 170 countries.
Similarly, Johnson & Johnson has more than 134,000 workers that staff some 260 operating units in 60 countries.
Successfully navigating different markets in different places with different outlooks calls upon managers in this sort of enterprise to insightfully interpret the implications of language and location, borders and boundaries, people and preferences in the quest to optimize decision making.
Now, in the case of Nestlé, Toyota, Johnson & Johnson, each has been around for more than 100 years and fits our general expectation of the typical characteristics, circumstances, and context of the big companies whose operations span many markets worldwide.
More pointedly, each of those global enterprises in anchored in the "Then" terrestrial context of the 20th century--as seen in the infographic below, courtesy of a recent report, Digital Globalization: The New Era Of Global Flows Links to an external site., by McKinsey & Company. Terrestrial, by the way, simply refers to our historical understanding of geography, in terms of the borders and boundaries that demarcate nations, and its profound influences on managing languages, locations, peoples and preferences in the global enterprise.
Prompt
Now, yes, it is early in the class and these topics are still new. Nonetheless, here a chance to dive right into the material.
Given the context above and the profile reported in the infographic below, please identify a key challenge that you believe routinely face managers at Nestlé, Toyota, Johnson & Johnson, and the many others with similar geographic, country-based profiles.
Then, please explain how one would, through innovative, insightful global management, convert that challenge into an opportunity.
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