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Name the functions PR specialists have to perform ?

Name the functions PR specialists have to perform ?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Name the functions PR specialists have to perform ?

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INTRODUCTION

Public relations can be a strategic communication process that mutually beneficial relationships between an organization and its publics. Public relations specialist is responsible for managing the reputation of an organization. They function with press releases, handles crises, and also deals with press inquiries. 

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