NAME OF THE FIRM The business name, Egg-ci-tea-ng, was carefully and creatively selected. The name "Egg-ci-tea-ng" combines the words "egg" and "tea" and is pronounced as "exciting," highlighting our focus on providing delicious and innovative egg-based dishes. The addition of "-ci-tea-ng" adds a playful twist, evoking a sense of
NAME OF THE FIRM The business name, Egg-ci-tea-ng, was carefully and creatively selected. The name "Egg-ci-tea-ng" combines the words "egg" and "tea" and is pronounced as "exciting," highlighting our focus on providing delicious and innovative egg-based dishes. The addition of "-ci-tea-ng" adds a playful twist, evoking a sense of
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Please create the following:
• SWOT Analysis
• Competitive Advantage

Transcribed Image Text:6:18
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promising business endeavor.
future.
Furthermore, the significance of this study is to
determine the profitability and acceptability of
introducing Eggs-ci-tea-ng in Waltermart Cabanatuan
City. This study will serve as a guide for those aspiring
to start a Korean egg drop sandwich business in the
NAME OF THE FIRM
+0
.LTE
our customers.
The business name, Egg-ci-tea-ng, was carefully
and creatively selected. The name "Egg-ci-tea-ng"
combines the words "egg" and "tea" and is pronounced
as "exciting," highlighting our focus on providing
delicious and innovative egg-based dishes. The addition
of "-ci-tea-ng" adds a playful twist, evoking a sense of
enjoyment and anticipation. By including the word
"tea," we also emphasize our selection of premium teas
that perfectly complement our egg-centric menu.
Overall, the business name Egg-ci-tea-ng captures the
0
essence of our offerings and sets us apart in the 1

Transcribed Image Text:6:18
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PROPOSED PROJECT
.LTE
With the popularity of Korean-based cuisine and
milk tea, establishing Eggs-ci-tea-ng will be a
reasonable and potentially profitable business venture.
Korean cuisine, known for its flavorful and diverse
dishes such as bibimbap, bulgogi, and kimchi, has
gained a significant following worldwide. This
popularity provides an opportunity to introduce a unique
fusion concept like Eggs-ci-tea-ng, which combines the
best of Korean cuisine with the trending milk tea craze.
By offering a
Korean-inspired egg-based dishes, alongside a variety of
milk tea flavors, Eggs-ci-tea-ng can attract a wide range
of customers who are seeking both delicious food and
trendy beverages. The combination of these two popular
food trends has the potential to create a distinctive and
enticing dining experience, making Eggs-ci-tea-ng a
promising business endeavor.
Furthermore, the significance of this study is to
determine the profitability and acceptability of
introducing Eggs-ci-tea-ng in Waltermart Cabanatuan
City. This study will serve as a guide for those aspiring
to start a Korean drop sandwich business in the
menu that includes
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