nalyze Apple Inc. by segment Segment disclosure by Apple Inc. (AAPL) provides sales information for its major product lines for three recent years as follows (in millions): Segment Year 3 Year 2 Year 1 iPhone $137,781 $142,381 $164,888 Mac 28,622 25,740 25,198 iPad 23,724 21,280 18,380 Wearables, Home Accessories 30,620 24,482 17,381 Services 53,768 46,291 39,748 Total $274,515 $260,174 $265,595 The Wearables, Home Accessories segment includes Airpods, Apple Watch, and Apple TV. The Services segment includes sales from iTunes Store, App Store, Mac App Store, TV App Store, iBooks Store, Apple Music, AppleCare, and Apple Pay. Question Content Area a. Prepare a vertical analysis of Year 3 sales. (Round percentages to nearest whole percent.) Segment Year 3 Sales Percent of Total Sales iPhone $137,781 fill in the blank Mac 28,622 fill in the blank  iPad 23,724 fill in the blank  Wearables, Home Accessories 30,620 fill in the blank  Services 53,768 fill in the blank     Total sales $274,515 fill in the blank

Managerial Accounting
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ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
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Chapter7: Variable Costing For Management analysis
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Problem 4MAD: Segment disclosure by Apple Inc. (AAPL) provides sales information for its major product lines for...
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Analyze Apple Inc. by segment

Segment disclosure by Apple Inc. (AAPL) provides sales information for its major product lines for three recent years as follows (in millions):

Segment Year 3 Year 2 Year 1
iPhone $137,781 $142,381 $164,888
Mac 28,622 25,740 25,198
iPad 23,724 21,280 18,380
Wearables, Home Accessories 30,620 24,482 17,381
Services 53,768 46,291 39,748
Total $274,515 $260,174 $265,595

The Wearables, Home Accessories segment includes Airpods, Apple Watch, and Apple TV. The Services segment includes sales from iTunes Store, App Store, Mac App Store, TV App Store, iBooks Store, Apple Music, AppleCare, and Apple Pay.

Question Content Area

a. Prepare a vertical analysis of Year 3 sales. (Round percentages to nearest whole percent.)

Segment Year 3
Sales
Percent of
Total Sales
iPhone $137,781 fill in the blank
Mac 28,622 fill in the blank 
iPad 23,724 fill in the blank 
Wearables, Home Accessories 30,620 fill in the blank 
Services 53,768 fill in the blank 
   Total sales $274,515 fill in the blank 

Which product had the greatest percentage of Year 3 sales? Which product had the least percentage of Year 3 sales?
Greatest percentage 

 


Least percentage 

 
 

Question Content Area

b. Prepare a horizontal analysis of the change in sales from Year 1 to Year 3. (Round percentages to nearest whole percent. For those boxes in which you must enter subtractive or negative numbers use a minus sign.)

Segment Year 3 Year 1 Increase
(Decrease)
Amount
Increase
(Decrease)
Percent
iPhone $137,781 $164,888 fill in the blank fill in the blank 
Mac 28,622 25,198 fill in the blank  fill in the blank 
iPad 23,724 18,380 fill in the blank  fill in the blank 
Wearables, Home Accessories 30,620 17,381 fill in the blank  fill in the blank 
Services 53,768 39,748 fill in the blank  fill in the blank 
   Total sales $274,515 $265,595 $fill in the blank  fill in the blank 

Which product grew the most in sales, in percentage terms, using Year 1 as the base year?

 
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