Year 2021 2022 2023 2024 2025 2026 Sales Data Growth/Year 1 Market Size (000 units) 5.0% 10,000 10,500 11,025 11,576 12,155 12,763 Market Share 1.0% 10.0% 11.0% 12.0% 13.0% 14.0% 15.0% Average Sales Price ($/unit) 2.0% 75.00 76.50 78.03 79.59 81.18 82.81 Cost of Goods Data Raw Materials ($/unit) 1.0% 16.00 16.16 16.32 16.48 16.65 16.82 Direct Labor Costs ($/unit) 4.0% 18.00 18.72 19.47 20.25 21.06 21.90 Operating Expense and Tax Data Sales and Marketing (% sales) 15.0% 16.5% 18.0% 19.5% 20.0% 20.0% 7 Administrative (% sales) 18.0% 15.0% 15.0% 14.0% 13.0% 13.0% Tax Rate 35.0% 35.0% 35.0% 35.0% 35.0% 35.0%

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
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Table 7.3 Spreadsheet Kappa Sales and Operating Cost
Assumptions
Year
2021
2022
2023
2024
2025
2026
Sales Data
Growth/Year
Market Size
(000 units)
5.0%
10,000
10,500
11,025
11,576
12,155
12,763
2
Market Share
1.0%
10.0%
11.0%
12.0%
13.0%
14.0%
15.0%
3 Average Sales Price
($/unit)
2.0%
75.00
76.50
78.03
79.59
81.18
82.81
Cost of Goods Data
4
Raw Materials
($/unit)
1.0%
16.00
16.16
16.32
16.48
16.65
16.82
5
Direct Labor Costs
($/unit)
4.0%
18.00
18.72
19.47
20.25
21.06
21.90
Operating Expense and Tax Data
Sales and Marketing
(% sales)
15.0%
16.5%
18.0%
19.5%
20.0%
20.0%
7
Administrative
(% sales)
18.0%
15.0%
15.0%
14.0%
13.0%
13.0%
8.
Tax Rate
35.0%
35.0%
35.0%
35.0%
35.0%
35.0%
Transcribed Image Text:Table 7.3 Spreadsheet Kappa Sales and Operating Cost Assumptions Year 2021 2022 2023 2024 2025 2026 Sales Data Growth/Year Market Size (000 units) 5.0% 10,000 10,500 11,025 11,576 12,155 12,763 2 Market Share 1.0% 10.0% 11.0% 12.0% 13.0% 14.0% 15.0% 3 Average Sales Price ($/unit) 2.0% 75.00 76.50 78.03 79.59 81.18 82.81 Cost of Goods Data 4 Raw Materials ($/unit) 1.0% 16.00 16.16 16.32 16.48 16.65 16.82 5 Direct Labor Costs ($/unit) 4.0% 18.00 18.72 19.47 20.25 21.06 21.90 Operating Expense and Tax Data Sales and Marketing (% sales) 15.0% 16.5% 18.0% 19.5% 20.0% 20.0% 7 Administrative (% sales) 18.0% 15.0% 15.0% 14.0% 13.0% 13.0% 8. Tax Rate 35.0% 35.0% 35.0% 35.0% 35.0% 35.0%
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