Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
My imaginary product is CELLPHONE

Transcribed Image Text:Direction: Examine the given sample diagram below, think of an imaginary product then
create your own distribution channel in a creative approach:
Distribution Channel
Mother Godown
Carriage and Forwarding Agent
Distributor
Super-Stockist
Retailer
Wholesaler
Re-distributor
End Customer
Retailer
Sources: https://surabhiudas91.files.wordpress.com/2014/08/capture2.png
Requirement:
1. Create an imaginary product and make a distribution channel following the sample
diagram. Use the distribution channels possibly available in your locality.
2. Examine the importance of your distribution channels to your product and its
functions.
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