My imaginary product is CELLPHONE

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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My imaginary product is CELLPHONE  

Direction: Examine the given sample diagram below, think of an imaginary product then
create your own distribution channel in a creative approach:
Distribution Channel
Mother Godown
Carriage and Forwarding Agent
Distributor
Super-Stockist
Retailer
Wholesaler
Re-distributor
End Customer
Retailer
Sources: https://surabhiudas91.files.wordpress.com/2014/08/capture2.png
Requirement:
1. Create an imaginary product and make a distribution channel following the sample
diagram. Use the distribution channels possibly available in your locality.
2. Examine the importance of your distribution channels to your product and its
functions.
Transcribed Image Text:Direction: Examine the given sample diagram below, think of an imaginary product then create your own distribution channel in a creative approach: Distribution Channel Mother Godown Carriage and Forwarding Agent Distributor Super-Stockist Retailer Wholesaler Re-distributor End Customer Retailer Sources: https://surabhiudas91.files.wordpress.com/2014/08/capture2.png Requirement: 1. Create an imaginary product and make a distribution channel following the sample diagram. Use the distribution channels possibly available in your locality. 2. Examine the importance of your distribution channels to your product and its functions.
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