Multichannel, cross-channel, and omnichannel are being increasingly used by all types of businesses. After reading the information presented in this module and other sources, write a two-page paper that compares and contrasts these three strategies. Provide one advantage and one disadvantage of strategy. Also provide examples of three companies that are using each strategy. Why is omnichannel being adopted by a growing number of companies? Discuss.

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
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  1. Multichannel, cross-channel, and omnichannel are being increasingly used by all types of businesses. After reading the information presented in this module and other sources, write a two-page paper that compares and contrasts these three strategies. Provide one advantage and one disadvantage of strategy. Also provide examples of three companies that are using each strategy. Why is omnichannel being adopted by a growing number of companies? Discuss.
  2. The “hypersocial” model is gaining popularity. After reading the information in this module and other sources, write a two-page paper that lists four organizations that you consider to be hypersocial. What are the bases of your classification? What are two factors that make an organization hypersocial? What are two advantages of a hypersocial organization compared to a traditional model?
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