Answered: Local, state, and federal government…

Database System Concepts

7th Edition

ISBN:9780078022159

Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Chapter1: Introduction

Section: Chapter Questions

Problem 1PE

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Local, state, and federal government agencies are establishing e-gov sites in order to improve the efficiency and effectiveness of their operations. After reading the information presented in this module and other sources, write a one-page paper that summarizes six advantages of using e-gov applications for running a city. What are some of the challenges?
Yelp is a successful social networking site. After reading the information presented in this module and other sources, write a one-page paper that describes the business model used by Yelp. How does Yelp generate revenue? How can businesses benefit from this social networking site? Who are the top two competitors of Yelp?
Twitter has become a very popular personal as well as business social networking site. After reading the information presented in this module and other sources, write a one-page paper that summarizes five ways that a business can use Twitter in order to increase its revenue. What does “trending” mean on Twitter? What are promoted Tweets?
A Mediterranean restaurant chain with more than 25 restaurants in Southern California is trying to expand its operations. After reading the information presented in this module and other sources, write a two-page paper that outlines a mobile marketing program for this company. What are three mobile marketing strategies that you recommend for this company? What are the bases of your recommendations for reaching out to the largest number of potential customers with a moderate cost?
Multichannel, cross-channel, and omnichannel are being increasingly used by all types of businesses. After reading the information presented in this module and other sources, write a two-page paper that compares and contrasts these three strategies. Provide one advantage and one disadvantage of strategy. Also provide examples of three companies that are using each strategy. Why is omnichannel being adopted by a growing number of companies? Discuss.
The “hypersocial” model is gaining popularity. After reading the information in this module and other sources, write a two-page paper that lists four organizations that you consider to be hypersocial. What are the bases of your classification? What are two factors that make an organization hypersocial? What are two advantages of a hypersocial organization compared to a traditional model?

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1.Twitter has become a very popular personal as well as business social networking site. After reading the information presented in this module and other sources, write a one-page paper that summarizes five ways that a business can use Twitter in order to increase its revenue. What does “trending” mean on Twitter? What are promoted Tweets?
2. A Mediterranean restaurant chain with more than 25 restaurants in Southern California is trying to expand its operations. After reading the information presented in this module and other sources, write a two-page paper that outlines a mobile marketing program for this company. What are three mobile marketing strategies that you recommend for this company? What are the bases of your recommendations for reaching out to the largest number of potential customers with a moderate cost?

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2. Yelp is a successful social networking site. After reading the information presented in this module and other sources, write a one-page paper that describes the business model used by Yelp. How does Yelp generate revenue? How can businesses benefit from this social networking site? Who are the top two competitors of Yelp?

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