Mr. Layer was told that "Gaugau" was the best itching powder on the market; it even claims to cause 50% longer lasting itches. Interested in this product, he buys the "Gaugau" and compares it to his usual itching powder. One test subject (A) is sprinkled with the usual itching powder, and another test subject (B) was sprinkled with "Gaugau". Subject A reported having itches for 30 minutes. Subject B reported to have itches for 45 minutes. 1. Identify the control group (CG), the independent variable (ID) and the dependent variable (DV)? CG. ID: DV. 2. Explain whether the data supports the advertisements claims about its product.
Mr. Layer was told that "Gaugau" was the best itching powder on the market; it even claims to cause 50% longer lasting itches. Interested in this product, he buys the "Gaugau" and compares it to his usual itching powder. One test subject (A) is sprinkled with the usual itching powder, and another test subject (B) was sprinkled with "Gaugau". Subject A reported having itches for 30 minutes. Subject B reported to have itches for 45 minutes. 1. Identify the control group (CG), the independent variable (ID) and the dependent variable (DV)? CG. ID: DV. 2. Explain whether the data supports the advertisements claims about its product.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
B. Mr. Layer was told that "Gaugau" was the best itching powder on the market; it even claims to
cause 50% longer lasting itches. Interested in this product, he buys the "Gaugau" and compares
it to his usual itching powder. One test subject (A) is sprinkled with the usual itching powder,
and another test subject (B) was sprinkled with "Gaugau". Subject A reported having itches for
30 minutes. Subject B reported to have itches for 45 minutes.
1.
Identify the control group (CG), the independent variable (ID) and the dependent variable
(DV)?
CG.
ID:
DV.
2. Explain whether the data supports the advertisements claims about its product.
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