Mr. Dhaniram Singh was worried; to reduce his worry he thought he should write down his difficulties on paper and then start thinking what he could do about these problems. Primarily his listing included the following:- i. His largest competitor has reduced the prices by 10%.ii. He is short on raw material. iii. His liquidity position is not very sound due to slow receivables. iv. Bankers do not give him any more credits since they feel he should be able to manage within his existing credit limit and that is sufficient for his present turnover. He was thinking that this position has recently come up and is unable to find reason. His assistant Mr. Nehra feels all this has been happening because he does not have any information useful to arrive at actions. Another problem he raised is that there is no planning and he is taking too many days to take decisions. Answer the following questions:- a) If Mr. Singh starts planning, will it be sufficient to solve all his above problems? b) If not, what are the limitations of his planning?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Mr. Dhaniram Singh was worried; to reduce his worry he thought he should write down his difficulties on paper and then start thinking what he could do about these problems. Primarily his listing included the following:- i. His largest competitor has reduced the prices by 10%.ii. He is short on raw material. iii. His liquidity position is not very sound due to slow receivables. iv. Bankers do not give him any more credits since they feel he should be able to manage within his existing credit limit and that is sufficient for his present turnover. He was thinking that this position has recently come up and is unable to find reason. His assistant Mr. Nehra feels all this has been happening because he does not have any information useful to arrive at actions. Another problem he raised is that there is no planning and he is taking too many days to take decisions. Answer the following questions:- a) If Mr. Singh starts planning, will it be sufficient to solve all his above problems? b) If not, what are the limitations of his planning?
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