Sandra’s Special Memories is a company that creates family and group photographic portraits. She has over 50 stores in Major Malls and busy downtown areas across Canada.  She is just contemplating an online business.  The major investment required will be for designing the Website, security for payment processing and confidentiality, and of course whatever technology is required to be successful. What potential advantages or disadvantages will be difficult to quantify from a capital investment standpoint

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Sandra’s Special Memories is a company that creates family and group photographic portraits. She has over 50 stores in Major Malls and busy downtown areas across Canada.  She is just contemplating an online business.  The major investment required will be for designing the Website, security for payment processing and confidentiality, and of course whatever technology is required to be successful. What potential advantages or disadvantages will be difficult to quantify from a capital investment standpoint

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