Answered: Most services are characterized by an…

Most services are characterized by an encounter between a service provider and a customer. What is this encounter called

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 2C

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Concept explainers

Intermittent Process

The term intermittent means something which begins & stops in between at intervals which are not regular.

Question

System service

Most services are characterized by an encounter between a service provider and a customer. What is this encounter called?
Select one:

a. None

b. Moment of truth

c. The golden moment

d. The make-or-break moment

e. Moment of encounter

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