Mays and McCovey are beer-brewing companies that operate in a duopoly (two-firm oligopoly). The daily marginal cost (MC) of producing a can of beer is constant and equals $0.80 per can. Assume that neither firm had any startup costs, so marginal cost equals average total cost (ATC) for each firm. Suppose that Mays and McCovey form a cartel, and the firms divide the output evenly. (Note: This is only for convenience; nothing in this model requires that the two companies must equally share the output.) Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and combined quantity of output if Mays and McCovey choose to work togethe

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Mays and McCovey are beer-brewing companies that operate in a duopoly (two-firm oligopoly). The daily marginal cost (MC) of producing a can of beer is constant and equals $0.80 per can. Assume that neither firm had any startup costs, so marginal cost equals average total cost (ATC) for each firm.
Suppose that Mays and McCovey form a cartel, and the firms divide the output evenly. (Note: This is only for convenience; nothing in this model requires that the two companies must equally share the output.)
Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and combined quantity of output if Mays and McCovey choose to work together.
**Graph Explanation:**

The graph illustrates a cost and revenue structure in a beer market with the following components:

1. **Axes:**
   - The x-axis represents the quantity of beer produced, measured in cans.
   - The y-axis represents the price per can, in dollars.

2. **Demand Curve:**
   - The blue line labeled "Demand" slopes downward from left to right. It starts at $1.60 when quantity is 0 and intersects the x-axis around 640 cans. This line shows that as the price decreases, the quantity demanded increases.

3. **Marginal Revenue (MR) Curve:**
   - The black line labeled "MR" also slopes downward, below the demand curve, reflecting diminishing additional revenue from selling an additional unit.

4. **Marginal Cost (MC) and Average Total Cost (ATC) Curve:**
   - The orange horizontal line labeled "MC = ATC" is set at $0.80. This line indicates that both the marginal cost and average total cost per can are constant at this price.

5. **Monopoly Outcome:**
   - The graph marks a point labeled "Monopoly Outcome," indicating the quantity and price where profit is maximized for a monopolistic market structure.

**Text for Educational Website:**

When they act as a profit-maximizing cartel, each company will produce [____] cans and charge $[____] per can. Given this information, each firm earns a daily profit of $[____], so the daily total industry profit in the beer market is $[____].
Transcribed Image Text:**Graph Explanation:** The graph illustrates a cost and revenue structure in a beer market with the following components: 1. **Axes:** - The x-axis represents the quantity of beer produced, measured in cans. - The y-axis represents the price per can, in dollars. 2. **Demand Curve:** - The blue line labeled "Demand" slopes downward from left to right. It starts at $1.60 when quantity is 0 and intersects the x-axis around 640 cans. This line shows that as the price decreases, the quantity demanded increases. 3. **Marginal Revenue (MR) Curve:** - The black line labeled "MR" also slopes downward, below the demand curve, reflecting diminishing additional revenue from selling an additional unit. 4. **Marginal Cost (MC) and Average Total Cost (ATC) Curve:** - The orange horizontal line labeled "MC = ATC" is set at $0.80. This line indicates that both the marginal cost and average total cost per can are constant at this price. 5. **Monopoly Outcome:** - The graph marks a point labeled "Monopoly Outcome," indicating the quantity and price where profit is maximized for a monopolistic market structure. **Text for Educational Website:** When they act as a profit-maximizing cartel, each company will produce [____] cans and charge $[____] per can. Given this information, each firm earns a daily profit of $[____], so the daily total industry profit in the beer market is $[____].
### Understanding Oligopolistic Behavior

**Oligopolists and Noncooperative Behavior:**

Oligopolists often behave noncooperatively, acting in their own self-interest. This behavior can decrease total profit in the market. Consider a scenario in which two companies form a cartel to work together. Both initially agree to produce half the quantity that maximizes total industry profit.

**Breaking the Collusion:**

Suppose Mays decides to break the collusion and increase its output by a small amount, while McCovey continues with the collusive agreement.

**Impact on Prices and Profits:**

- Mays's deviation from the collusive agreement causes the price of a can of beer to change from \$ (initial price) to \$ (new price) per can. 
- Mays’s profit after deviation is \$ (Mays's new profit).
- McCovey's profit becomes \$ (McCovey's new profit).

**Conclusion on Industry Profit:**

From this scenario, we can conclude that total industry profit (increases/decreases) when Mays increases its output beyond the collusive quantity.

(Note: The dropdown options "decrease/increase" are critical for understanding how these changes impact total industry profit.)
Transcribed Image Text:### Understanding Oligopolistic Behavior **Oligopolists and Noncooperative Behavior:** Oligopolists often behave noncooperatively, acting in their own self-interest. This behavior can decrease total profit in the market. Consider a scenario in which two companies form a cartel to work together. Both initially agree to produce half the quantity that maximizes total industry profit. **Breaking the Collusion:** Suppose Mays decides to break the collusion and increase its output by a small amount, while McCovey continues with the collusive agreement. **Impact on Prices and Profits:** - Mays's deviation from the collusive agreement causes the price of a can of beer to change from \$ (initial price) to \$ (new price) per can. - Mays’s profit after deviation is \$ (Mays's new profit). - McCovey's profit becomes \$ (McCovey's new profit). **Conclusion on Industry Profit:** From this scenario, we can conclude that total industry profit (increases/decreases) when Mays increases its output beyond the collusive quantity. (Note: The dropdown options "decrease/increase" are critical for understanding how these changes impact total industry profit.)
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