Maverick Technologies produces and sells 50,000 units of its sole product each year for $45 per unit. The average unit costs at this level of activity are provided below: Cost Component Direct Materials Direct Labor Cost per Unit Variable Manufacturing Overhead Fixed Manufacturing Overhead Variable Selling Expenses Fixed Selling Expenses Total Cost per Unit $12.00 $9.00 $3.00 $6.00 $2.00 $5.00 $37.00 The company's relevant range of production is 40,000 60,000 units. It believes that spending an additional $250,000 on advertising would increase unit sales by 30%. What is the financial advantage (disadvantage) of spending the additional money on advertising?

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Maverick Technologies produces and sells 50,000 units of its sole product
each year for $45 per unit. The average unit costs at this level of activity are
provided below:
Cost Component
Direct Materials
Direct Labor
Cost per Unit
Variable Manufacturing Overhead
Fixed Manufacturing Overhead
Variable Selling Expenses
Fixed Selling Expenses
Total Cost per Unit
$12.00
$9.00
$3.00
$6.00
$2.00
$5.00
$37.00
The company's relevant range of production is 40,000 60,000 units. It
believes that spending an additional $250,000 on advertising would
increase unit sales by 30%.
What is the financial advantage (disadvantage) of spending the additional
money on advertising?
Transcribed Image Text:Maverick Technologies produces and sells 50,000 units of its sole product each year for $45 per unit. The average unit costs at this level of activity are provided below: Cost Component Direct Materials Direct Labor Cost per Unit Variable Manufacturing Overhead Fixed Manufacturing Overhead Variable Selling Expenses Fixed Selling Expenses Total Cost per Unit $12.00 $9.00 $3.00 $6.00 $2.00 $5.00 $37.00 The company's relevant range of production is 40,000 60,000 units. It believes that spending an additional $250,000 on advertising would increase unit sales by 30%. What is the financial advantage (disadvantage) of spending the additional money on advertising?
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