Mary sells hardware and software to over 90 000 customers per year. She has 15 years’ experience. As part of the billing process she keeps information on customers. She buys and uses a data mining tool to derive useful information about her client’s information such as zip codes, credit card numbers, ID numbers etc. Most of this information identifies groups and not individuals. She can then use the information to market her wares more efficiently. Is this ethical since customers did not give her the information for this purpose?
Mary sells hardware and software to over 90 000 customers per year. She has 15 years’ experience. As part of the billing process she keeps information on customers. She buys and uses a data mining tool to derive useful information about her client’s information such as zip codes, credit card numbers, ID numbers etc. Most of this information identifies groups and not individuals. She can then use the information to market her wares more efficiently. Is this ethical since customers did not give her the information for this purpose?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Mary sells hardware and software to over 90 000 customers per year. She has 15 years’
experience. As part of the billing process she keeps information on customers. She buys and uses
a data mining tool to derive useful information about her client’s information such as zip codes,
credit card numbers, ID numbers etc. Most of this information identifies groups and not
individuals. She can then use the information to market her wares more efficiently. Is this ethical
since customers did not give her the information for this purpose?
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