Nelson Ads is a London based advertising firm having many branches across UK. It provides digital marketing services to small vendors &enterprises. Every day, the clerical staff at Nelson performs many essential tasks like maintaining customer details, processing advertisingrequests, estimating ads budget, sending reminder notice to customers with outstanding payments, entering the payments received against thework, and preparing list of payment defaulters. While the management team mostly monitors important business activities through various reportslike monthly requests received, monthly outstanding payments, quarterly defaulters list, weekly customer follow-ups, weekly payments receivedetc.Martha has recently joined this firm as data analyst and she needs to classify the activities into two groups - OLTP vs OLAP. As an ITprofessional, you need to help her to identify OLTP & OLAP operations from above case.

When we talk about OLTP and OLAP, despite the fact that they both use online data processing methods…

Answered: Martha has recently joined this firm as…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Martha has recently joined this firm as data analyst and she needs to classify the activities into two groups - OLTP vs OLAP. As an IT professional, you need to help her to identify OLTP & OLAP operations from above case.