Martha has recently joined this firm as data analyst and she needs to classify the activities into two groups - OLTP vs OLAP. As an IT professional, you need to help her to identify OLTP & OLAP operations from above case.
Martha has recently joined this firm as data analyst and she needs to classify the activities into two groups - OLTP vs OLAP. As an IT professional, you need to help her to identify OLTP & OLAP operations from above case.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
![Nelson Ads is a London based advertising firm having many branches across UK. It provides digital marketing services to small vendors &
enterprises. Every day, the clerical staff at Nelson performs many essential tasks like maintaining customer details, processing advertising
requests, estimating ads budget, sending reminder notice to customers with outstanding payments, entering the payments received against the
work, and preparing list of payment defaulters. While the management team mostly monitors important business activities through various reports
like monthly requests received, monthly outstanding payments, quarterly defaulters list, weekly customer follow-ups, weekly payments received
etc.
Martha has recently joined this firm as data analyst and she needs to classify the activities into two groups - OLTP vs OLAP. As an IT
professional, you need to help her to identify OLTP & OLAP operations from above case.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fc502fb2c-f39b-4726-968b-1f4279646d34%2Fb163f601-1889-418a-9f57-e54f717bc169%2F3iymkt4_processed.png&w=3840&q=75)
Transcribed Image Text:Nelson Ads is a London based advertising firm having many branches across UK. It provides digital marketing services to small vendors &
enterprises. Every day, the clerical staff at Nelson performs many essential tasks like maintaining customer details, processing advertising
requests, estimating ads budget, sending reminder notice to customers with outstanding payments, entering the payments received against the
work, and preparing list of payment defaulters. While the management team mostly monitors important business activities through various reports
like monthly requests received, monthly outstanding payments, quarterly defaulters list, weekly customer follow-ups, weekly payments received
etc.
Martha has recently joined this firm as data analyst and she needs to classify the activities into two groups - OLTP vs OLAP. As an IT
professional, you need to help her to identify OLTP & OLAP operations from above case.
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