28 [Samsung] Samsung is a company that sells most of its products directly to consumers through itswebsite. Samsung also sells its products to retailers such as Best Buy, Target, T-Mobile, and AT&T,who then sell to ultimate consumers. Samsung is an example of a company that uses which type ofdistribution channel?O direct distributionO intensive distributionO vertical distributionO mixed distributionO indirect distribution

The answer is option A : mixed distribution channel.

Answered: [Samsung] Samsung is a company that…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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15 If two variables were perfectly correlated, what would the coefficient of correlation r equal? Select one: a. -1 b. 0 c. none of the above d. -1 or 1 e. 1
A.3 Yellowburn University, a not-for-profit higher education organization, has the following mission statement: ‘We aim to deliver excellent tuition in state-of-the-art facilities to help develop socially responsible students and to contribute to global academic research.’ Which TWO of the following would be appropriate objectives to fit in with this mission? To deliver the best possible lessons. Each member of staff is to write two research papers for publication over the next two years. To increase car parking space at the university by 10% in the next 12 months to improve access. To get 15% of all students to receive first class honors degrees each year. To ensure 100% attendance from all students for every lecture.
Q.5. Organizations Discuss. are faced with multiple challenges due to the advent of new technologies.
Q.1 Using the brand personality give examples (brands) for each and provide brief explanation for each of the brand to justify your choice. It’s significant for marketers to decide the most effective reinforcement schedule to use. Marketers must decide about the effort and resources to put and when to reward their consumers when they respond. Several schedules are possible choose one schedule for each of the products and briefly explain your answer for each. Coffee sold a coffee shop or cafe Clothes – shalwar kameez of any brand Lucky draw- at superstore Slot machines at arcade games centre or amusement park.
Q.12. Bring out the differences between Theory X, Theory Y and Theory Z managers?
-39. Ethics and Pressure to Improve Profit Plans Art Conroy is the assistant controller of New City Muffler, Inc., a subsidiary of New Cy Automotive, which manufactures tailpipes, mufflers, and catalytic converters at several plans hroushout North America. Because of pressure for lower selling prices, New City Muffler has had disappointing financial performance in recent years. Indeed, Conroy is aware of rumblings from corporate headquarters threatening to close the plant. One of Conroy's responsibilities is to present the plant's financial plans for the coming year to the corporate officers and board of directors. In preparing for the presentation, Conroy was in- trigued to note that the focal point of the budget presentation was a profit-volume graph projecting an increase in profits and a reduction in the break-even point. Curious as to how the improvement would be accomplished, Conroy ultimately spoke with Paula Mitchell, the plant manager. Mitchell indicated that a planned…
Louisiana is busy designing new lottery scratch-off games. In the latest game, Bayou Boondoggle, the player is instructed to scratch off one spot: A, B, or C. A can reveal "Loser," "Win $2," or "Win $15." B can reveal "Loser" or "Take a Second Chance." C can reveal "Loser" or "Win $500." On the second chance, the player is instructed to scratch off D or E. D can reveal "Loser" or "Win $2." E can reveal "Loser" or "Win $15." The probabilities at A are 0.70, 0.19, and 0.11. The probabilities at B are 0.75 and 0.25. The probabilities at C are 0.995 and 0.005. The probabilities at D are 0.6 and 0.4. Finally, the probabilities at E are 0.94 and 0.06. Draw the decision tree that represents this scenario. Use proper symbols and label all branches clearly. Calculate the expected value of this game. Choose the correct decision tree below. OA. O C. B Loser (0.995) Win $2 (0.00) Win $500 (0.005) Loser (0.75) 2 Second Chance (0.25) 0 Loser (0.6) 0 Win $2 E Loser (0.70) 0 0.4) 2 Loser (0.94) Win $2…
7

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