Make a Lean Canvas using a product of Bag made out of recycable material "Recycled Bag"Using this templateProblems1-3 problem of the customer(you can use the 5 why or job to be done technique) Existing AlternativesHow do the early Adopters solve their problem today Customer SegmentsWho is your customer (be specific) Early adoptersPeople that needed your product the most SolutionFor each item listed on Problems, provide solution (these solution must be a feature of the product) Unique Value PropositionWhat makes your product unique or noticeableYou can derive it from your #1 problemDon't focus on feature but rather the finish story benefit (end result of your product) High-Level conceptMemorable tagline Revenue StreamHow will you price your product Price relative to alternativesKeep it simple ChannelsHow will you build a path to customer Key MetricsHow to measure the success of your business Cost StructureHow will you afford your businessOutline your fixed and variable costCalculate break even point Unfair advantagesHow will you defend against competition - something that can’t be easily copied/bought about your productFirst in the market is not an unfair advantageCan be left blank ORGANICBEVILAGESGuUCL-REAE - ECocEDSpsFISHThe Place For PetsMARKETLUNCHDAIRYIUSED TOwww.spotspets.comEUSE RECYCLE1USED TO BE A PLASTIC BOTTLEFACTORYDIRECTPROMOS.COMDINNERESNACKSCEREALSENATURAL O

Business is a legal entity which creates solution for customers in terms of products and services…

Answered: ORGANIC BEVILAGES GuUCL-REAE - ECocED…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

Related questions

Question

Make a Lean Canvas using a product of Bag made out of recycable material "Recycled Bag"

Using this template

Problems	1-3 problem of the customer (you can use the 5 why or job to be done technique)
Existing Alternatives	How do the early Adopters solve their problem today
Customer Segments	Who is your customer (be specific)
Early adopters	People that needed your product the most
Solution	For each item listed on Problems, provide solution (these solution must be a feature of the product)
Unique Value Proposition	What makes your product unique or noticeable You can derive it from your #1 problem Don't focus on feature but rather the finish story benefit (end result of your product)
High-Level concept	Memorable tagline
Revenue Stream	How will you price your product Price relative to alternatives Keep it simple
Channels	How will you build a path to customer
Key Metrics	How to measure the success of your business
Cost Structure	How will you afford your business Outline your fixed and variable cost Calculate break even point
Unfair advantages	How will you defend against competition - something that can’t be easily copied/bought about your product First in the market is not an unfair advantage Can be left blank