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Using a major purchase ( for example a car)  of your choice, apply and evaluate the high involvement decision-making process to each of the stages

Using a major purchase ( for example a car)  of your choice, apply and evaluate the high involvement decision-making process to each of the stages

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Using a major purchase ( for example a car)  of your choice, apply and evaluate the high involvement decision-making process to each of the stages

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Step 1

The purchase decision involved in buying low-cost items is different from buying expensive items. The decision involved in buying inexpensive items is usually made fast than buying expensive items. This is because purchasing expensive items is always related to the image and status of the consumer and hence a lot of research and analysis is done before making the buying decision. A lot of time, effort, and risks are involved in making a good choice. This type of decision can be called high involvement decision.

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