Answered: Right after a comprehensive checking…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Right after a comprehensive checking and an in-depth construction, correction, and revision of the research title, the subject teacher had already grouped the whole class into five (5) members. They were reminded that every member should contribute his/her time, perseverance, pledge, and forceful effort to realize the study. Furthermore, the journey of their productive experience in writing academic work has started by providing accurate information or facts as the content of their background of the study. In light with this, according to Cristobal and Cristobal (2017), a Background of the Study composes of the following: a. the rationale of the problem; b. the setting of the problem; c. necessary literature foundation of the problem; d. the seriousness of the problem, e. overall purpose of the study; f. beneficiaries of the study; g. what benefits they can gain from the study

Expert Solution

Background

Research is an important function in the field of marketing. The research process is mainly carried out by firms when they are about to launch a new product. To test the viability of the proposed product, a research proves helpful.

There are two types of research methods. Quantitative research methods includes making use of numbers in order to measure data. Qualitative research methods includes taking help of non-numerical data and exploring information to reach a specific conclusion.