MARKETING: ​Kroger, the​ country's leading​ grocery-only chain, added a line of private label organic and natural foods call Simple Truth to its stores. If​ you've priced organic​ foods, you know they are more expensive. For​ example, a dozen conventionally farmed​ Grade-A eggs at Kroger costs consumers ​$1.61.6​, whereas Simple Truth eggs are priced at ​$3.43.4 per dozen. One study found​ that, overall, the average price of organic foods is 85 percent more than that of conventional foods.​ However, if prices get too​ high, consumers will not purchase the organic options. One element of sustainability is organic​ farming, which costs much more than conventional​ farming, and those higher costs are passed on to consumers. Suppose that a conventional egg​ farmer's average fixed costs per year for​ conventionally-farmed eggs are​ $1 million per​ year, but an organic egg​ farmer's fixed costs are threethree times that amount. Further assume that the organic​ farmer's variable costs of ​$1.81.8 per dozen are twicetwice as much as conventional​ farmer's variable costs. Most large egg farmers sell eggs directly to retailers. Using​ Kroger's prices, what is the​ farmer's price per dozen to the retailer for conventional and organic eggs if​ Kroger's margin is 1515 percent based on its retail​ price? The price the farmer sells a dozen of conventional eggs is ​$nothing. ​(Round to the nearest​ cent.)

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter8: Tactical Decision-making And Relevant Analysis
Section: Chapter Questions
Problem 9MCQ: Carroll Company, a manufacturer of vitamins and minerals, has been asked by a large drugstore chain...
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MARKETING:

​Kroger, the​ country's leading​ grocery-only chain, added a line of private label organic and natural foods call Simple Truth to its stores. If​ you've priced organic​ foods, you know they are more expensive. For​ example, a dozen conventionally farmed​ Grade-A eggs at Kroger costs consumers
​$1.61.6​,
whereas Simple Truth eggs are priced at
​$3.43.4
per dozen. One study found​ that, overall, the average price of organic foods is 85 percent more than that of conventional foods.​ However, if prices get too​ high, consumers will not purchase the organic options. One element of sustainability is organic​ farming, which costs much more than conventional​ farming, and those higher costs are passed on to consumers. Suppose that a conventional egg​ farmer's average fixed costs per year for​ conventionally-farmed eggs are​ $1 million per​ year, but an organic egg​ farmer's fixed costs are
threethree
times that amount. Further assume that the organic​ farmer's variable costs of
​$1.81.8
per dozen are
twicetwice
as much as conventional​ farmer's variable costs.
Most large egg farmers sell eggs directly to retailers. Using​ Kroger's prices, what is the​ farmer's price per dozen to the retailer for conventional and organic eggs if​ Kroger's margin is
1515
percent based on its retail​ price?
The price the farmer sells a dozen of conventional eggs is
​$nothing.
​(Round to the nearest​ cent.)
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