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Marketing is a process that adds value to products; True or False
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- The marketing mix is composed of product, price, distribution, and promotion; True or FalseThe first step in implementing the marketing concept is to provide a product that satisfies customers; True or FalseMarketing focus on products , price and promotion in order to generate sales for the company True or false.
- Marketing In the leteral sense means selling or advertising - True or False?Is this statement true or false? Sales management refers to the individuals who build and maintain relationships with customers.Marketing can be identified primarily as the activities of advertising and personal selling. a)True b)False
- Choose the correct Which of the following constitutes the fruit of successful marketing represented in enabling the buyer to use the product in exchange for paying its value? a) Product b) pricing c) selling d) DistributionProvide a business-to-business (B2B) company that uses target marketing and give examples of its activities and products that support its business modelA product that a potential buyer knows about but is not actually seeing is called an "unsought" product. Do you feel that the continued marketing of unsought products is unethical? Also, discuss how marketing ethics figure into decisions on branding, packaging and labeling of products.
- A product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Products can be classified into consumer products and industrial products. List and briefly explain the four classifications of consumer products and provide examples for each.What are the primary aims and objectives that a well-crafted product promotion strategy aims to achieve for a successful marketing campaign ?Marketing. Highlights the factors responsible for failure of new products