Market Share Variance, Market Size Variance Katie’s Coffee Makers Inc. projected budgeted unit sales for the entire specialized coffee maker industry to be 2,500,000 (of all model types), and actual unit sales for the industry were 2,550,000.   Budgeted        Actual Sales in units, French Press 25,000        25,800 Sales in units, AeroPress 15,000        14,000 Total contribution margin $3,250,000          Budgeted average unit contribution margin      $81.25        1.  Calculate the market share variance (take percentages out to four significant digits. Use the rounded percentages for subsequent requirements.) 2. Calculate the market size variance.

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Market Share Variance, Market Size Variance

Katie’s Coffee Makers Inc. projected budgeted unit sales for the entire specialized coffee maker industry to be 2,500,000 (of all model types), and actual unit sales for the industry were 2,550,000.

  Budgeted        Actual
Sales in units, French Press 25,000        25,800
Sales in units, AeroPress 15,000        14,000
Total contribution margin $3,250,000         
Budgeted average unit contribution margin      $81.25       

1.  Calculate the market share variance (take percentages out to four significant digits. Use the rounded percentages for subsequent requirements.)

2. Calculate the market size variance.

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