D&B Ice Cream budgeted sales of 153,612 units of flavor C, assuming that the company would have 18 percent of 853,400 units sold in a particular market. The actual results were 136,275 units, based on a 15 percent share of a total market of 908,500 units. The budgeted contribution margin is $4.30 per unit. Required: Compute the sales activity variance, and break it down into market share variance and the Industry volume variance. (Indicate the effect of each variance by selecting "F" for favorable, or "U" for unfavorable. If there is no effect, do not select either option. Enter your answers rounded to the nearest whole dollar.) Sales activity variance Market share variance Industry volume variance

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
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Chapter1: Financial Statements And Business Decisions
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D&B Ice Cream budgeted sales of 153,612 units of flavor C, assuming that the company would have 18 percent of 853,400 units sold in
a particular market. The actual results were 136,275 units, based on a 15 percent share of a total market of 908,500 units. The
budgeted contribution margin is $4.30 per unit.
Required:
Compute the sales activity varlance, and break it down into market share variance and the Industry volume variance. (Indicate the
effect of each varlance by selecting "F" for favorable, or "U" for unfavorable. If there is no effect, do not select either option. Enter
your answers rounded to the nearest whole dollar.)
Sales activity variance
Market share variance
Industry volume variance
Transcribed Image Text:D&B Ice Cream budgeted sales of 153,612 units of flavor C, assuming that the company would have 18 percent of 853,400 units sold in a particular market. The actual results were 136,275 units, based on a 15 percent share of a total market of 908,500 units. The budgeted contribution margin is $4.30 per unit. Required: Compute the sales activity varlance, and break it down into market share variance and the Industry volume variance. (Indicate the effect of each varlance by selecting "F" for favorable, or "U" for unfavorable. If there is no effect, do not select either option. Enter your answers rounded to the nearest whole dollar.) Sales activity variance Market share variance Industry volume variance
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