Maria is considering operating a local business in the beauty and cosmetology sector in the island of Trinidad. She has completed research into the operations of similar businesses locally and intends to market and sell her products initially at the local level, with the possibility of extending at the regional level in the near future. Maria understands that to shape the business’s overall strategy there are various strategic drivers both internally and externally which must be considered and wants expert advice on these drivers relevant to her business. She is also struggling with deciding on the best structure for the organization, as well as the most effective ways of marketing her products to ensure that they are more attractive to buyers than the current options. She is considering a strategic alliance but is not sure if to form links among non-competitive firms or associate with firms in an unrelated activity. Maria is aware of internal and external tools which businesses use to understand the operating environment but is unsure which ones are feasible for her business or will provide the most relevant information. Whilst Maria has a lot of ideas, she recognizes the need for help to ensure her success. As a Strategic Consultant, you are required to provide some guidance to Maria byresponding to the following questions:1. Strategy Typea. Identify and discuss the type of strategy (intended, Realised Strategy, Emergent Strategy, Non-realised strategy, Deliberate Strategy) that Maria needs to adopt. 2. Strategic Driversa. Identify and discuss one (1) internal and one (1) external driver, (as discussed inthe course) which Maria should consider as part of her strategic planning exerciserelative to the case presented. 3. Structure Typea. Recommend with justification an appropriate structure (Multidivisional Organizational Structure, The Matrix Organizational Structure, Geographical Organizational Structure) for Maria’s business. Illustrate the structure graphically.b. Identify one (1) limitation of this structure, whilst suggesting one (1) way to mitigate it.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Maria is considering operating a local business in the beauty and cosmetology sector in the island of Trinidad. She has completed research into the operations of similar businesses locally and intends to market and sell her products initially at the local level, with the possibility of extending at the regional level in the near future. Maria understands that to shape the business’s overall strategy there are various strategic drivers both internally and externally which must be considered and wants expert advice on these drivers relevant to her business. She is also struggling with deciding on the best structure for the organization, as well as the most effective ways of marketing her products to ensure that they are more attractive to buyers than the current options. She is considering a strategic alliance but is not sure if to form links among non-competitive firms or associate with firms in an unrelated activity. Maria is aware of internal and external tools which businesses use to understand the operating environment but is unsure which ones are feasible for her business or will provide the most relevant information. Whilst Maria has a lot of ideas, she recognizes the need for help to ensure her success.

As a Strategic Consultant, you are required to provide some guidance to Maria by
responding to the following questions:
1. Strategy Type
a. Identify and discuss the type of strategy (intended, Realised Strategy, Emergent Strategy, Non-realised strategy, Deliberate Strategy) that Maria needs to adopt.

2. Strategic Drivers
a. Identify and discuss one (1) internal and one (1) external driver, (as discussed in
the course) which Maria should consider as part of her strategic planning exercise
relative to the case presented.

3. Structure Type
a. Recommend with justification an appropriate structure (Multidivisional Organizational Structure, The Matrix Organizational Structure, Geographical Organizational Structure) for Maria’s business. Illustrate the structure graphically.
b. Identify one (1) limitation of this structure, whilst suggesting one (1) way to mitigate it.

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