Marchete Company produces a single product. They have recently received the results of a market survey that indicates that they can increase the retail price of their product by 10% without losing customers or market share. All other costs will remain unchanged. Their most recent CVP analysis is presented below. Units sold Sales Price per Unit Current 980 $140 $98 Variable Cost per Unit Contribution Margin per Unit $42 Fixed Costs $35,868 Break-Even (in units) 854 Break-Even (in dollars) $119,560 Sales $137,200 Variable Costs $96,040 Contribution Margin $41,160 Fixed Costs $35,868 Net Income (loss) $5,292 If they enact the 10% price increase, what will be their new break-even point in units and dollars?

Principles of Accounting Volume 2
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ISBN:9781947172609
Author:OpenStax
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Chapter3: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 9EB: Baghdad Company produces a single product. They have recently received the result of a market survey...
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Marchete Company produces a single product. They have recently received the results of a
market survey that indicates that they can increase the retail price of their product by 10%
without losing customers or market share. All other costs will remain unchanged. Their most
recent CVP analysis is presented below.
Units sold
Sales Price per Unit
Current
980
$140
$98
Variable Cost per Unit
Contribution Margin per Unit $42
Fixed Costs
$35,868
Break-Even (in units)
854
Break-Even (in dollars)
$119,560
Sales
$137,200
Variable Costs
$96,040
Contribution Margin
$41,160
Fixed Costs
$35,868
Net Income (loss)
$5,292
If they enact the 10% price increase, what will be their new break-even point in units and dollars?
Transcribed Image Text:Marchete Company produces a single product. They have recently received the results of a market survey that indicates that they can increase the retail price of their product by 10% without losing customers or market share. All other costs will remain unchanged. Their most recent CVP analysis is presented below. Units sold Sales Price per Unit Current 980 $140 $98 Variable Cost per Unit Contribution Margin per Unit $42 Fixed Costs $35,868 Break-Even (in units) 854 Break-Even (in dollars) $119,560 Sales $137,200 Variable Costs $96,040 Contribution Margin $41,160 Fixed Costs $35,868 Net Income (loss) $5,292 If they enact the 10% price increase, what will be their new break-even point in units and dollars?
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